Benchmark GridBY SODP · STATE OF DIGITAL PUBLISHING

We test and score every tool publishers use

Independent benchmarks of the software publishers run — CMS, ad tech, paywalls, newsletters, analytics — scored on published criteria. No paid placements.

Beta
Browse all 37 benchmarks →Build my stack →
Stack check Beta

What does a publisher's site run?

Try

Not a publisher? I'm a vendor →·I'm an agency →

tools scored
422
tools scored
benchmarks
37
benchmarks
publisher adoptions tracked
17,355
publisher adoptions tracked
last refreshed
19 Oct
last refreshed

Scores you can check

Every tool is scored on its benchmark's published criteria and weights, with a note and a source behind each score. Vendors can't pay for a score, a rank or a position.

How we score →

Who already runs it

We track which publishers use each tool from ads.txt files, page code and public case studies (17,355 so far), so you can see who's like you.

Check a site's stack →

Built for your size

Each benchmark splits tools by publisher size, so a small newsroom and an enterprise group each see what's built for them, not one ranked list.

Build my stack →

Start with the job you need done

Best Ad Networks for Publishers37 tools · 10 criteria · all sizesBest CMS Platforms for News Sites34 tools · 10 criteria · all sizesBest Digital Publishing Platforms17 tools · 10 criteria · all sizesBest Media Monitoring & AI Visibility Tools17 tools · 10 criteria · all sizesBest Headless CMS Platforms16 tools · 10 criteria · all sizesBest Subscription Management Platforms14 tools · 10 criteria · all sizes

Or start from what's going wrong

  1. 1.Pick the job →
  2. 2.Compare the field →
  3. 3.Match it to your operation →
  4. 4.Ask vendors for pricing →

How a score is built

Read the methodology →
45%
Capability
40%
Publisher fit
15%
Cost of ownership

Checked against public sources, plus our own testing

  • G2
  • Capterra
  • TrustRadius
  • Reddit
  • Hacker News
  • YouTube
  • Product Hunt
  • GitHub
  • Bluesky
  • HTTP Archive
  • ads.txt (IAB)

Vendors: we never charge for inclusion or a score. Claim your listing or propose a tool →