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Best Data Clean Rooms for Publishers

Amazon Marketing Cloud alternatives

8 tools scored in the same category. 8 score higher than Amazon Marketing Cloud's 2.3/5.

Ranked by independent composite score, not by payment. Nobody on this page paid to be here.

#1LiveRampStrong Choice

Identity-based data collaboration and clean room

Scores 1.5 higher than Amazon Marketing Cloud

3.8
out of 5
#2PermutiveStrong Choice

Publisher cohorts built on-device

Scores 1.5 higher than Amazon Marketing Cloud

3.8
out of 5

Google's clean room for ad measurement across Google media

Scores 1.2 higher than Amazon Marketing Cloud

3.5
out of 5
#4OptableFair Fit

Publisher-first clean room and identity platform

Scores 1.2 higher than Amazon Marketing Cloud

3.5
out of 5

Data cloud clean rooms plus audience activation

Scores 0.9 higher than Amazon Marketing Cloud

3.2
out of 5
#6InfoSumMarginal Fit

Decentralised clean room with no data movement

Scores 0.9 higher than Amazon Marketing Cloud

3.2
out of 5
#7DecentriqMarginal Fit

Confidential-computing clean room

Scores 0.6 higher than Amazon Marketing Cloud

2.9
out of 5
#8HabuLimited

Clean-room orchestration across environments

Scores 0.3 higher than Amazon Marketing Cloud

2.6
out of 5

Common questions

What is the best alternative to Amazon Marketing Cloud?

On Benchmark Grid's independent scoring, LiveRamp is the highest-scoring alternative in Best Data Clean Rooms for Publishers at 3.8/5, against Amazon Marketing Cloud at 2.3/5. Which is right for you depends on your publication's size, revenue model and vertical.

Why would a publisher move away from Amazon Marketing Cloud?

Our assessment didn't flag significant limitations. Publishers usually move for cost or fit reasons rather than capability.

Are these alternatives ranked by paid placement?

No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.

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