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Best CRM Solutions for Publishers

HubSpot alternatives

8 tools scored in the same category. 8 score higher than HubSpot's 2.3/5.

Ranked by independent composite score, not by payment. Nobody on this page paid to be here.

Before you switch — what HubSpot does well

  • Powerful automation features for workflow and newsletters
  • User-friendly interface
  • Smart audience segmentation

And where it was marked down

  • Price keeps increasing with added features
  • Contact-based pricing not suitable for mid-sized publishers
  • Lacks native media features
#1Ad OrbitBest-in-Class

Unified media management platform for CRM order management and billing across multi-channel publishing

Scores 2.0 higher than HubSpot

4.3
out of 5
#2Salesforce for MediaStrong Choice

AI-powered CRM platform for managing cross-channel advertising sales and subscriber lifecycles at enterprise scale.

Scores 1.6 higher than HubSpot

3.9
out of 5
#3MediaOSStrong Choice

A unified media operating system combining CRM, ad operations, and audience data

Scores 1.6 higher than HubSpot

3.9
out of 5
#4RunMagsStrong Choice

An all-in-one business management platform built to streamline ad sales, production, and billing for media publishers.

Scores 1.5 higher than HubSpot

3.8
out of 5
#5Magazine ManagerStrong Choice

An end-to-end publishing CRM and ERP for media sales, production, and accounting

Scores 1.5 higher than HubSpot

3.8
out of 5

A specialized media CRM streamlining advertising sales and production workflows for publishers

Scores 1.4 higher than HubSpot

3.7
out of 5
#7WorkbooksFair Fit

A unified CRM and business management platform designed to streamline sales, marketing, and order processing for mid-market organizations.

Scores 1.1 higher than HubSpot

3.4
out of 5
#8PipedriveLimited

A sales-first CRM designed to streamline deal management through intuitive visual pipelines and AI-driven automation.

Scores 0.2 higher than HubSpot

2.5
out of 5

Common questions

What is the best alternative to HubSpot?

On Benchmark Grid's independent scoring, Ad Orbit is the highest-scoring alternative in Best CRM Solutions for Publishers at 4.3/5, against HubSpot at 2.3/5. Which is right for you depends on your publication's size, revenue model and vertical.

Why would a publisher move away from HubSpot?

Our editors flagged: Price keeps increasing with added features; Contact-based pricing not suitable for mid-sized publishers; Lacks native media features. Whether those matter depends on your setup — many publishers run HubSpot successfully despite them.

Are these alternatives ranked by paid placement?

No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.

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