Mailchimp alternatives
7 alternatives to Mailchimp in Best Email Newsletter Platforms, independently scored — 6 for small publishers, 5 mid-market, 2 enterprise.
Mailchimp scores 2.8/5 in this benchmark. Last verified Nov 12, 2026 · No vendor payments.
| Compare | Tool | Score | Best for | |||
|---|---|---|---|---|---|---|
| Best-in-Class 1 | ||||||
beehiiv The newsletter-first operating system for modern media brands, creators, and digital publishers. | 4.2 | Small, Mid-market | ||||
| Strong Choice 2 | ||||||
Letterhead Make it. Measure it. Improve it. | 3.8 | Small, Mid-market, Enterprise | ||||
PostUp Email marketing and audience development platform purpose-built for media companies and digital publishers. Now operating independently as PostUp LLC following its divestiture from Upland Software. | 3.9 | Enterprise | ||||
| Fair Fit 2 | ||||||
Flowletter WordPress-integrated newsletter platform for publishers using Leaky Paywall subscription models | 3.6 | Small, Mid-market | ||||
Substack A subscription-based publishing platform empowering creators to build independent media businesses and own their audience. | 3.6 | Small, Mid-market | ||||
| Limited 2 | ||||||
AWeber Reliable email marketing and automation for independent publishers and small media businesses | 2.8 | Small | ||||
Campaign Monitor Professional email marketing and automation platform featuring designer-grade templates and visual journeys | 3.1 | Small, Mid-market | ||||
| Compare | Tool | Score | Best for | |||
|---|---|---|---|---|---|---|
| Best-in-Class 1 | ||||||
beehiiv The newsletter-first operating system for modern media brands, creators, and digital publishers. | 4.2 | Small, Mid-market | ||||
| Strong Choice 1 | ||||||
Letterhead Make it. Measure it. Improve it. | 3.8 | Small, Mid-market, Enterprise | ||||
| Fair Fit 2 | ||||||
Flowletter WordPress-integrated newsletter platform for publishers using Leaky Paywall subscription models | 3.6 | Small, Mid-market | ||||
Substack A subscription-based publishing platform empowering creators to build independent media businesses and own their audience. | 3.6 | Small, Mid-market | ||||
| Limited 2 | ||||||
AWeber Reliable email marketing and automation for independent publishers and small media businesses | 2.8 | Small | ||||
Campaign Monitor Professional email marketing and automation platform featuring designer-grade templates and visual journeys | 3.1 | Small, Mid-market | ||||
| Compare | Tool | Score | Best for | |||
|---|---|---|---|---|---|---|
| Best-in-Class 1 | ||||||
beehiiv The newsletter-first operating system for modern media brands, creators, and digital publishers. | 4.2 | Small, Mid-market | ||||
| Strong Choice 1 | ||||||
Letterhead Make it. Measure it. Improve it. | 3.8 | Small, Mid-market, Enterprise | ||||
| Fair Fit 2 | ||||||
Flowletter WordPress-integrated newsletter platform for publishers using Leaky Paywall subscription models | 3.6 | Small, Mid-market | ||||
Substack A subscription-based publishing platform empowering creators to build independent media businesses and own their audience. | 3.6 | Small, Mid-market | ||||
| Limited 1 | ||||||
Campaign Monitor Professional email marketing and automation platform featuring designer-grade templates and visual journeys | 3.1 | Small, Mid-market | ||||
| Compare | Tool | Score | Best for | |||
|---|---|---|---|---|---|---|
| Strong Choice 2 | ||||||
Letterhead Make it. Measure it. Improve it. | 3.8 | Small, Mid-market, Enterprise | ||||
PostUp Email marketing and audience development platform purpose-built for media companies and digital publishers. Now operating independently as PostUp LLC following its divestiture from Upland Software. | 3.9 | Enterprise | ||||
Before you switch — what Mailchimp does well
Strengths
- Simple-to-navigate interface suitable for users of all sizes and sophistication levels
- AI email creator helps users quickly generate and iterate on content
- Customer Journey Builder with granular audience segmentation based on behavior
And where it was marked down
- Free plan has an extremely limited feature set
- Overage charges on all plans can lead to unexpected costs
- Premium plan at $350/month offers almost identical features to the Standard plan
Common questions
What is the best alternative to Mailchimp?
There is no single best one. The 7 tools below are grouped by editorial tier and listed A to Z inside each tier. 6 score above Mailchimp's 2.8/5 and 1 below it. Which suits you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from Mailchimp?
Our editors flagged: Free plan has an extremely limited feature set; Overage charges on all plans can lead to unexpected costs; Premium plan at $350/month offers almost identical features to the Standard plan. Whether those matter depends on your setup — many publishers run Mailchimp successfully despite them.
Are these alternatives ranked by paid placement?
No. Every tool here is grouped by editorial tier and listed A to Z within each tier — there is no position to buy. Scores are set by SODP's editorial team against each category's published criteria, and vendors cannot pay for inclusion, for a score, or for a position on this page.
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Where to next
Four questions, and a scored stack across every benchmark — not just Best Email Newsletter Platforms
Every scored tool in Best Email Newsletter Platforms, with the criteria behind each number
The full assessment, strengths and cost of ownership
