Best Creative Automation Platforms for Publishers
Pencil alternatives
8 tools scored in the same category. 8 score higher than Pencil's 2.0/5.
Ranked by independent composite score, not by payment. Nobody on this page paid to be here.
Creative production plus media buying automation
Scores 0.8 higher than Pencil
Common questions
What is the best alternative to Pencil?
On Benchmark Grid's independent scoring, Celtra is the highest-scoring alternative in Best Creative Automation Platforms for Publishers at 3.3/5, against Pencil at 2.0/5. Which is right for you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from Pencil?
Our assessment didn't flag significant limitations. Publishers usually move for cost or fit reasons rather than capability.
Are these alternatives ranked by paid placement?
No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.
