Best Cross-Channel Marketing Platforms for Publishers
Salesforce Marketing Cloud alternatives
8 tools scored in the same category. 2 score higher than Salesforce Marketing Cloud's 3.2/5.
Ranked by independent composite score, not by payment. Nobody on this page paid to be here.
Cross-channel engagement with real-time journeys
Scores 0.3 higher than Salesforce Marketing Cloud
Insights-led cross-channel engagement
Scores 0.1 higher than Salesforce Marketing Cloud
Data-driven email and SMS with deep segmentation
Scores 0.5 lower than Salesforce Marketing Cloud
Cross-channel growth platform for scaling teams
Scores 0.6 lower than Salesforce Marketing Cloud
Accessible email marketing with journeys
Scores 0.6 lower than Salesforce Marketing Cloud
Marketing automation for large audience publishers
Scores 0.7 lower than Salesforce Marketing Cloud
Behavioural messaging across email, push and SMS
Scores 0.8 lower than Salesforce Marketing Cloud
Journeys plus analytics for mid-market teams
Scores 0.9 lower than Salesforce Marketing Cloud
Common questions
What is the best alternative to Salesforce Marketing Cloud?
On Benchmark Grid's independent scoring, Braze is the highest-scoring alternative in Best Cross-Channel Marketing Platforms for Publishers at 3.5/5, against Salesforce Marketing Cloud at 3.2/5. Which is right for you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from Salesforce Marketing Cloud?
Our assessment didn't flag significant limitations. Publishers usually move for cost or fit reasons rather than capability.
Are these alternatives ranked by paid placement?
No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.
