Best Identity Resolution & First-Party ID Solutions for Publishers
Unified ID 2.0 alternatives
6 tools scored in the same category. 3 score higher than Unified ID 2.0's 3.3/5.
Ranked by independent composite score, not by payment. Nobody on this page paid to be here.
AI ad platform with first-party data and Big Data Analytics
Scores 0.6 higher than Unified ID 2.0
Industry-standard authenticated identity graph
Scores 0.2 higher than Unified ID 2.0
Independent DSP powering UID2.0 and cross-channel identity graph
Scores 0.1 lower than Unified ID 2.0
Common questions
What is the best alternative to Unified ID 2.0?
On Benchmark Grid's independent scoring, Ezoic is the highest-scoring alternative in Best Identity Resolution & First-Party ID Solutions for Publishers at 3.9/5, against Unified ID 2.0 at 3.3/5. Which is right for you depends on your publication's size, revenue model and vertical.
Why would a publisher move away from Unified ID 2.0?
Our assessment didn't flag significant limitations. Publishers usually move for cost or fit reasons rather than capability.
Are these alternatives ranked by paid placement?
No. Every tool here is ranked by a composite score set by SODP's editorial team across 12 criteria. Vendors cannot pay for inclusion, for a score, or for a position on this page.
