InMobi Choice
Free IAB TCF consent management platform for publishers
Best for small, mid-market and enterprise publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 3.7 / 5
- Tier
- Fair Fit
- Pricing model
- Essentials is free for all sites and ap…
- Type
- Consent management platform
- Publishers using it
- 4
- Founded
- 2006
- HQ
- San Francisco, United States
- Headcount
- 533
At a glance
- InMobi Choice scores 3.7/5 (Fair Fit) in Benchmark Grid's independent consent management platforms (cmps) benchmark, assessed on 10 published criteria.
- It is built for small, mid-market and enterprise publishers.
- Strongest on Google Consent Mode v2 Integration (4.5) and IAB TCF v2.2 Compliance & Ad-Tech Signal Propagation (4.2); weakest on First-Party Data & Preference Center Enablement (1.8).
- Pricing: Essentials is free for all sites and apps; Premium is $20 per domain per month, or free via SSP integration.
- 4 publishers in our tracking use InMobi Choice, from ads.txt files, page code and public case studies.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, October 2026: 19 Oct 2026 accuracy audit: renamed to InMobi Choice with current URL and pricing, empty copy written.
InMobi Choice (formerly Quantcast Choice) is a consent management platform for websites and apps supporting IAB TCF, GPP and Google consent requirements, with a free Essentials tier and a Premium tier. Now part of InMobi.
InMobi Choice, formerly Quantcast Choice, is a consent management platform that InMobi acquired from Quantcast in 2023. It supports IAB TCF, GPP and MSPA, and Google's consent requirements, with implementations for websites, AMP pages and Android, iOS and Unity apps. It has long been popular with small and mid-sized ad-funded publishers.
Its standout is cost. Essentials is free for all sites and apps and covers compliance with regulations such as GDPR and CCPA. Premium, at $20 per domain per month or free through an SSP integration, adds branding, geolocation and sub-domain targeting, custom non-IAB vendors and granular analytics by region, device and regulation.
The limitations are customisation on the free tier and depth. Essentials supports IAB vendors only with a global configuration and basic theming, Consent-or-Pay is still listed as coming soon, and the product offers little for first-party data or preference management.
Score breakdown
3.7 = 0.45 × 3.28 capability + 0.40 × 4.00 publisher fit + 0.15 × 4.00 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
Maintains robust support for IAB standards ensuring effective signal transmission to downstream ad-tech vendors.
14% of capability · What we check: The platform broadcasts valid TCF v2.2 strings to vendors and handles granular user consent signals accurately.
Provides standard consent banner functionality but lacks advanced optimization tools for granular opt-in rate management.
12% of capability · What we check: The consent notice layout is clear, accessible, and provides A/B testing or customization options to improve interaction.
Offers seamless, native support for Google Consent Mode v2, critical for current ad-tech requirements.
12% of capability · What we check: The platform correctly updates ad tags based on user consent signals to satisfy Google's specific technical requirements.
Covers primary regulations effectively, though it lacks the breadth of specialized global compliance platforms.
12% of capability · What we check: The software offers geo-targeted consent logic and disclosure settings to meet specific regional legal requirements.
Features are minimal, primarily focused on compliance rather than building deep user-level preference profiles.
12% of capability · What we check: The existence of a user dashboard allowing visitors to manage or update their data collection preferences at any time.
Integrates adequately with standard tag management containers, fitting well into typical publisher web stacks.
10% of capability · What we check: The platform provides native plugins or snippets for easy deployment via Google Tag Manager or common CMS platforms.
Android, iOS and Unity SDKs extend consent to apps alongside web and AMP.
8% of capability · What we check: Consent choices made on one device or app platform are persisted and recognized across other user sessions.
Provides necessary vendor gating but lacks specialized ad recovery or revenue-protection workflows.
8% of capability · What we check: The mechanism that blocks unauthorized third-party trackers until the user provides affirmative consent.
Generally performs efficiently due to its lean nature, minimizing negative impact on core web vitals.
6% of capability · What we check: Measures the milliseconds added to page load time caused by the consent script execution during initial page rendering.
Documentation is sufficient for self-serve users, but specialized support tiers are not highly emphasized.
6% of capability · What we check: Available technical manuals, API documentation, and response times for troubleshooting implementation issues.
InMobi Choice scores 3.7/5 in Benchmark Grid's independent Best Consent Management Platforms (CMPs) for Publishers benchmark (benchmarkgrid.com/best-consent-management-platforms-for-publishers/quantcast-choice, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Free tier suitable for most small publishers
- Premium can be unlocked free via SSP integration
- Covers web, AMP and apps
Limitations
- Essentials limited to IAB vendors and a global configuration
- Consent-or-Pay not yet available
- Little preference-centre or first-party data functionality
Who uses it
Detected from site code, ads.txt records and published case studies — not from the vendor's own customer list. 2 confirmed, 2 seen in a single source.
By publisher size
By content vertical
Publishers running InMobi Choice4
- Running Shoes GuruSMB· Sports
- Videoo.tvSolo· Arts & Entertainment
- Minute MediaEnterprise· Sports· reported
- Reach PLCEnterprise· News· reported
Cost of ownership
Pricing
Essentials is free for all sites and apps; Premium is $20 per domain per month, or free via SSP integration.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users report significant challenges with technical implementation, documentation, and feature gaps, despite some acknowledging the platform’s historical status as a standard solution for publisher consent and monetization.
Sources: Reddit 89% · Blog 6% · Trade press 6%
Most discussed
Recent quotes
"Quantcast Choice is a gold standard for thousands of web publishers"
Positive·Blog·3y ago·via PocketGamer.biz
"La verdad que por parte de Quantcast e Inmobi, muy mal, porque no notificaron a tiempo a sus suscriptores, exponiéndoles a quedarse completamente sin la aceptación de privacidad y por ende, sin anuncios en nuestras web."
Negative·Reddit·1y ago·via Videoo.tv
"Problem is that the Universal Code promptly says it is for TCF 2.0. Where do I get the code for 2.2?"
Negative·Reddit·3y ago
"After 3 days the CMP report is showing a Bounce rate of 25% which seems very high."
Negative·Reddit·4y ago
"I use Quantcast Choice on my site. A couple of weeks ago I received an email from google that my gdpr implementation is missing a vendor (Seenthis AB) When I check the partners on my popup it is not there."
Negative·Reddit·5y ago
18 mentions from 3 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind InMobi Choice
InMobi Choice is operated by Quantcast. Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2006
- Employees
- 533
- Headquarters
- San Francisco, United States
- Ownership
- Privately Held
Who can implement it
Agencies and resellers that help publishers deploy InMobi Choice. A stronger ecosystem means lower implementation friction. Sourced from InMobi Choice's published partner directory.
- Add3Listed· not specified
- Charts+DartsListed· not specified
- Crowd Louder MediaListed· not specified
- Door No. 3Listed· not specified
- PMGListed· not specified
Compare InMobi Choice
The head-to-heads publishers look at most, then the closest contests in the same benchmark.
FAQ
How is InMobi Choice scored?
InMobi Choice scores 3.7 out of 5 in Benchmark Grid's independent Best Consent Management Platforms (CMPs) for Publishers benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are iab tcf v2.2 compliance & ad-tech signal propagation (14%), consent capture ux & opt-in rate optimization (12%) and google consent mode v2 integration (12%). Vendors cannot pay for a score.
What size publisher is InMobi Choice built for?
InMobi Choice is built for small and local publishers, mid-market publishers and enterprise publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does InMobi Choice cost?
Essentials is free for all sites and apps; Premium is $20 per domain per month, or free via SSP integration. Our cost-of-ownership score is 4.0/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Who uses InMobi Choice?
We have evidenced 4 publishers running InMobi Choice. Adoptions are detected from site code, ads.txt records and published case studies rather than taken from the vendor's own customer list, and each one is listed on this page.
Can InMobi Choice pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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