Sharethrough
Enhancing the programmatic ecosystem with human-centric native advertising.
Best for mid-market and enterprise publishers.
Summary review · Last verified Oct 19, 2026 · Scored on 9 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 3.5 / 5
- Tier
- Fair Fit
- Pricing model
- Standard SSP fee/rev-share
- Type
- Supply-side platform
- Hosting
- SaaS
- Publishers using it
- 22
- HQ
- Montreal, Canada
- Headcount
- 38
At a glance
- Sharethrough scores 3.5/5 (Fair Fit) in Benchmark Grid's independent native ad networks benchmark, assessed on 9 published criteria.
- It is built for mid-market and enterprise publishers.
- Strongest on Reader experience & page speed (4.4) and Formats & integration (4.3); weakest on Reporting, reconciliation & payout reliability (2.4).
- Pricing: Standard SSP fee/rev-share.
- 22 publishers in our tracking use Sharethrough, from ads.txt files, page code and public case studies.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update: 19 Oct 2026 accuracy audit: added Equativ ownership to description and assessment.
An omnichannel SSP, now part of Equativ, that uses TrueTemplate technology to style native ads across a network of premium websites and apps.
Sharethrough is a pioneer in the native programmatic space, offering sophisticated rendering that improves CTR. Its SmartSuite optimization tools help publishers maximize yield across various formats, including video and display. The platform's strong DSP integrations ensure high demand for publisher inventory.
Sharethrough is now an Equativ company, so publishers comparing SSPs should also review the Equativ listing.
Score breakdown
3.5 = 0.45 × 3.47 capability + 0.40 × 4.00 publisher fit + 0.15 × 2.50 cost
Σ (criterion rating × weight) across 9 criteria · scale 1 (poor) → 5 (excellent)
The platform leverages extensive DSP integrations and proprietary yield optimization tools to maintain strong demand and competitive fill rates for publishers.
16% of capability · What we check: RPM from native and recommendation units, and the quality of advertisers buying them.
The platform focuses on native ad rendering rather than content recommendation functionality, meaning its ability to mix editorial articles with paid units is standard.
12% of capability · What we check: Click-through and relevance of recommendations, including the mix of the publisher's own articles.
Strict quality requirements and high-end programmatic standards help maintain the professional appearance of advertisements on premium sites.
12% of capability · What we check: Controls against clickbait and misleading ads, and category blocks the publisher can set.
Standard programmatic control tools are provided to publishers, though the automated nature of the SSP limits granular manual intervention in placement settings.
12% of capability · What we check: Control over placements, blocklists and the paid-to-organic mix in each unit.
The TrueTemplate technology ensures that native ads match site aesthetics, which minimizes disruption and maintains a high-quality reader experience.
10% of capability · What we check: Widget weight, layout stability and how the units look next to editorial content.
Its publisher terms let Sharethrough alone calculate earnings, give publishers 10 days to dispute and pay only on money actually collected; public reporting documentation is thin.
10% of capability · What we check: Report granularity, reconciliation with payouts, and a record of paying on time.
The platform offers advanced technical maturity with support for programmatic native video and seamless integration across web and app environments.
10% of capability · What we check: Widget, in-feed, API, AMP and in-app formats, and the effort to deploy them.
Its public publisher terms set a $100 payout threshold, no exclusivity or minimum guarantee, and two-day termination, but the revenue-share rate and fees are left to each order form.
10% of capability · What we check: Published revenue share, exclusivity clauses and whether minimum guarantees carry conditions.
The platform adheres to general industry standards for privacy and programmatic compliance without offering unique differentiation in these protocols.
8% of capability · What we check: IAB TCF support, IAB native ad specifications and clear ad labelling.
Sharethrough scores 3.5/5 in Benchmark Grid's independent Best Native Ad Networks for Publishers benchmark (benchmarkgrid.com/best-native-ad-networks-for-publishers/sharethrough, verified Oct 19, 2026)
Strengths & limitations
Strengths
- Excellent rendering quality
- Broad DSP demand
- Easy integration
Limitations
- Lower margins than direct sales
- Dependence on programmatic trends
- Strict quality requirements
Who uses it
Detected from site code, ads.txt records and published case studies — not from the vendor's own customer list. 18 confirmed, 4 seen in a single source.
By publisher size
By content vertical
Publishers running Sharethrough22
- E. W. ScrippsEnterprise· News
- ForbesEnterprise· Business
- HearstEnterprise· News
- Hindustan TimesEnterprise· News
- La StampaEnterprise· News
- LokmatEnterprise· News
- Black EnterpriseMid-market· Business
- Listín DiarioMid-market· News
- Star News KoreaMid-market· Arts & Entertainment
- VentureBeatMid-market· News
- Hometown CurrentSMB· News
- The New RepublicSMB· Law, Gov't & Politics
Cost of ownership
Pricing
Standard SSP fee/rev-share
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users value the platform's robust monetization and native advertising tools, though they report concerns regarding aggressive ad-tracking practices and occasional disruptions to the user experience.
Sources: Reddit 38% · Trade press 25% · Blog 21% · Podcast 8% · G2 4%
Most discussed
Recent quotes
"Sharethrough and Nudge Analytics have unveiled a partnership that will give Sharethrough’s publishing partners access to Nudge’s analytics for audience attention to sponsored content on their Web sites and apps."
Positive·Trade press
"One platform that has gained significant attention in recent years is Sharethrough. In this comprehensive review, we will delve into the pros and cons of Sharethrough, analyzing its key features, impact on digital advertising, and whether it is the right fit."
Positive·Blog
"First start with one or two distribution networks such as Outbrain, Taboola, Sharethrough or Yahoo Gemini."
Positive·Podcast·via Native Advertising Institute
"Any one know why Pubmatic, Rubicon, Sharethrough etc all went from bidding ok via APS UAM to barely bidding after May 29?"
Negative·Reddit·4mo ago
"Sharethrough on Tuesday introduced dynamic video captions for video ads to optimize ad recall and increase engagement."
Positive·Trade press
24 mentions from 6 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind Sharethrough
Company facts come from an independent business-data record rather than the vendor's own site.
- Employees
- 38
- Headquarters
- Montreal, Canada
- Ownership
- Privately Held
Compare Sharethrough
The head-to-heads publishers look at most, then the closest contests in the same benchmark.
FAQ
How is Sharethrough scored?
Sharethrough scores 3.5 out of 5 in Benchmark Grid's independent Best Native Ad Networks for Publishers benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 9 criteria; the heaviest are revenue yield & demand quality (16%), recommendation widget performance (12%) and ad quality & content standards (12%). Vendors cannot pay for a score.
What size publisher is Sharethrough built for?
Sharethrough is built for mid-market publishers and enterprise publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does Sharethrough cost?
Standard SSP fee/rev-share Our cost-of-ownership score is 2.5/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Who uses Sharethrough?
We have evidenced 22 publishers running Sharethrough. Adoptions are detected from site code, ads.txt records and published case studies rather than taken from the vendor's own customer list, and each one is listed on this page.
Can Sharethrough pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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