WonderPush (a Brevo company)
High-performance web and mobile push notification platform offering real-time messaging and advanced segmentation. (Now: Acquired by Brevo (formerly Sendinblue) in September 2023 to expand Brevo's real-time interaction and multi-channel marketing capabilities.)
Best for small and mid-market publishers.
Summary review · Last verified Sep 20, 2026 · Scored on 10 criteria · Vendors can't pay for scores
Research by Vahe Arabian · Scored and edited by the SODP team
Key facts
- Score
- 3.0 / 5
- Tier
- Marginal Fit
- Pricing model
- Starts at €1/month per 1,000 subscriber…
- Type
- Push notification platform
- Hosting
- SaaS
- Publishers using it
- 5
- Founded
- 2014
- Headcount
- 2
At a glance
- WonderPush (a Brevo company) scores 3.0/5 (Marginal Fit) in Benchmark Grid's independent push notification services benchmark, assessed on 10 published criteria.
- It is built for small and mid-market publishers.
- Strongest on Privacy & compliance (4.5) and Targeting & segmentation (4.2); weakest on Monetisation (2.0).
- Pricing: Starts at €1/month per 1,000 subscribers for push notifications; €3/month per 10,000 monthly unique visitors for in-app messaging.
- 5 publishers in our tracking use WonderPush (a Brevo company), from ads.txt files, page code and public case studies.
- Scores last verified 20 Sep 2026. Vendors cannot pay for a score or a position.
Summary
Editor's update, July 2026: Acquisition info applied to tagline. Web data applied.
WonderPush is a push notification platform now part of Brevo. Web and mobile push notifications with multilingual support, deep segmentation, and a transparent per-subscriber pricing model.
Open-source web and app push SDK with Brevo integration — WonderPush provides an affordable open-source-based push notification platform now available within the Brevo (formerly Sendinblue) marketing suite.
Score breakdown
3.0 = 0.45 × 3.28 capability + 0.40 × 2.00 publisher fit + 0.15 × 4.70 cost
Σ (criterion rating × weight) across 10 criteria · scale 1 (poor) → 5 (excellent)
Users have reported inconsistent delivery speeds and occasional platform bugs that hinder performance during high-volume periods.
14% of capability · What we check: How fast and reliably alerts reach large audiences during breaking news.
The platform offers robust real-time behavioral segmentation and flexible targeting capabilities suitable for complex audience management.
12% of capability · What we check: Segments by topic, location and behaviour.
The tool includes in-app messaging and popup functionality to manage permission prompts, though advanced optimization features are not explicitly detailed.
12% of capability · What we check: Permission prompts and soft asks that grow subscribers.
The platform supports automated A/B testing, scheduled sends based on time zones, and behavioral triggers like abandoned cart recovery.
12% of capability · What we check: RSS-to-push, breaking-news workflows and scheduled sends.
The platform provides comprehensive analytics and reporting features that are highly rated by existing users for tracking engagement.
10% of capability · What we check: Click, session and revenue attribution per notification.
Notification customization options are limited compared to industry leaders, restricting the depth of rich media implementation.
8% of capability · What we check: Images, action buttons and rich media.
The tool lacks native integrations with publisher-specific ad stacks or revenue share models, focusing primarily on e-commerce triggers.
8% of capability · What we check: Push advertising and revenue share options.
The service provides robust support across web push, mobile app push, and in-app messaging channels.
8% of capability · What we check: Web, iOS and Android support.
Integration is straightforward via RESTful APIs and SDKs, although there is a noted learning curve for new developers.
8% of capability · What we check: Setup work and script weight.
The platform ensures strong data protection through GDPR-compliant hosting based in Europe.
8% of capability · What we check: Consent, data handling and GDPR compliance.
WonderPush (a Brevo company) scores 3.0/5 in Benchmark Grid's independent Best Push Notification Services benchmark (benchmarkgrid.com/best-push-notification-services/wonderpush-a-brevo-company, verified Sep 20, 2026)
Strengths & limitations
Strengths
- Affordable pricing for unlimited push notifications
- User-friendly interface and easy setup
- Excellent customer support with quick response times
- Comprehensive analytics and reporting features
- Flexible segmentation and targeting options
Limitations
- Limited customization options for notifications
- Some users report issues with delivery speed
- Lack of advanced features compared to competitors
- Occasional bugs in the platform
- Learning curve for new users
Who uses it
Detected from site code, ads.txt records and published case studies — not from the vendor's own customer list.
By publisher size
By content vertical
Publishers running WonderPush (a Brevo company)5
- 01netSMB· Tech & Computing
- Brocardi.itSMB· Law, Gov't & Politics
- AI Expert ReviewerSolo· Tech & Computing
- BlockonomiSolo· Tech & Computing
- Digital DoorwaySolo· Education
Cost of ownership
Pricing
Starts at €1/month per 1,000 subscribers for push notifications; €3/month per 10,000 monthly unique visitors for in-app messaging.
Headline terms
- Model
- usage based
- Starts at
- $1.16/mo
- Free tier
- No
Estimated 3-year total of $42 including the base subscription, one-time fees and recurring extras. It does not include custom integrations or professional services not listed above.
Pricing unclear for your setup? — we'll make the introduction. Free, and it never affects the score.
Cost data sourced from vendor pricing pages and community signals. Vendors may dispute any factor.
What users say
Users praise affordable pricing for unlimited push notifications, user-friendly interface and easy setup; common complaints: limited customization options for notifications, some users report issues with delivery speed.
Sources: G2 40% · Blog 40% · Capterra 20%
Most discussed
Recent quotes
"A Wonderful Push Notification Service"
Positive·G2·3mo ago
"Overall my experience with Brevo has been fantastic."
Positive·Capterra·2mo ago
"SMSFactor offers a user-friendly interface, robust features, and excellent customer support, without experiencing any of the limitations commonly found in WonderPush."
Negative·Blog·via Appvizer
"It is a push notifications platform for Web and Mobile. It is very fast, GDPR compliant and full-featured"
Positive·Blog·via StackShare
5 mentions from 3 independent sources, each read and scored by our analyser. Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions shown above.
The company behind WonderPush (a Brevo company)
WonderPush (a Brevo company) is operated by WonderPush.com. Company facts come from an independent business-data record rather than the vendor's own site.
- Founded
- 2014
- Employees
- 2
- Ownership
- Privately Held
Compare WonderPush (a Brevo company)
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FAQ
How is WonderPush (a Brevo company) scored?
WonderPush (a Brevo company) scores 3.0 out of 5 in Benchmark Grid's independent Best Push Notification Services benchmark. The overall figure blends capability (45%), publisher fit (40%) and cost of ownership (15%). Capability is itself a weighted average of 10 criteria; the heaviest are delivery speed & reliability at scale (14%), targeting & segmentation (12%) and opt-in rate optimisation (12%). Vendors cannot pay for a score.
What size publisher is WonderPush (a Brevo company) built for?
WonderPush (a Brevo company) is built for small and local publishers and mid-market publishers. That is the vendor's own stated target, and it is one of the inputs to our publisher-fit score — a platform that suits a national newsroom often carries more operational load than a small one can absorb.
What does WonderPush (a Brevo company) cost?
Starts at €1/month per 1,000 subscribers for push notifications; €3/month per 10,000 monthly unique visitors for in-app messaging. Our cost-of-ownership score is 4.7/5, which weighs pricing transparency, entry cost, implementation cost, hidden-fee risk and ongoing cost. Ask the vendor for a written first-year figure that includes implementation before you commit.
Who uses WonderPush (a Brevo company)?
We have evidenced 5 publishers running WonderPush (a Brevo company). Adoptions are detected from site code, ads.txt records and published case studies rather than taken from the vendor's own customer list, and each one is listed on this page.
Can WonderPush (a Brevo company) pay for a better score?
No. Scores come from our editorial review of the product's documentation, demos and public evidence. A vendor can claim this listing or request a re-review, but nothing they buy changes a score or a position.
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