Up to 4 at once.
| Criteria | Directus | Optimizely CMS |
|---|---|---|
| Weighted Score | 2.7/5 | 2.9/5 |
| Pricing | Core is free (up to 3 seats, self-hosted); Team is $499/mo on an annual commitment ($599/mo billed monthly); Enterprise is custom. Directus Cloud hosting is a $99/mo add-on. Organisations under $5M revenue and 50 staff can apply for a free licence. | Custom enterprise pricing; annual contracts typically range from $31,500 for entry-level CMS to $200,000+ for full DXP suites. |
| Platform Type | Headless CMS | Headless CMS |
| Content modelling & structured content | 4.6/5 | 4.2/5 |
| Editorial experience | 3.3/5 | 3.8/5 |
| API performance & delivery | 4.6/5 | 4.4/5 |
| SEO & publishing features | 1.5/5 | 4.3/5 |
| Scalability & reliability | 4.5/5 | 4.5/5 |
| Extensibility | 4.7/5 | 4.0/5 |
| Localisation & multi-site | 3.5/5 | 4.5/5 |
| AI & automation | 4.0/5 | 4.7/5 |
| Revenue integrations | 1.0/5 | 2.5/5 |
| Security & compliance | 4.0/5 | 4.5/5 |
| Strengths | ✓ Strong headless data that works as the framework of content delivery ✓ Compatible with any SQL database | ✓ Strong content orchestration through experimentation, optimization and A/B testing ✓ Balanced workflows for editors and marketers |
| Limitations | ✗ Not suitable for the editorial workflow of newsrooms | ✗ Editor experience should be more advanced ✗ Cost keeps increasing with added features |
Directus
2.7
Rating
★ 2.7/5
Pricing
Core is free (up to 3 seats, self-hosted); Team is $499/mo on an annual commitment ($599/mo billed monthly); Enterprise is custom. Directus Cloud hosting is a $99/mo add-on. Organisations under $5M revenue and 50 staff can apply for a free licence.
Platform
Headless CMS
Scores
Content modelling & structured content
4.6
Editorial experience
3.3
API performance & delivery
4.6
SEO & publishing features
1.5
Scalability & reliability
4.5
Extensibility
4.7
Localisation & multi-site
3.5
AI & automation
4.0
Revenue integrations
1.0
Security & compliance
4.0
Strengths
✓ Strong headless data that works as the framework of content delivery
✓ Compatible with any SQL database
Limitations
✗ Not suitable for the editorial workflow of newsrooms
Optimizely CMS
2.9
Rating
★ 2.9/5
Pricing
Custom enterprise pricing; annual contracts typically range from $31,500 for entry-level CMS to $200,000+ for full DXP suites.
Platform
Headless CMS
Scores
Content modelling & structured content
4.2
Editorial experience
3.8
API performance & delivery
4.4
SEO & publishing features
4.3
Scalability & reliability
4.5
Extensibility
4.0
Localisation & multi-site
4.5
AI & automation
4.7
Revenue integrations
2.5
Security & compliance
4.5
Strengths
✓ Strong content orchestration through experimentation, optimization and A/B testing
✓ Balanced workflows for editors and marketers
Limitations
✗ Editor experience should be more advanced
✗ Cost keeps increasing with added features
