Up to 4 at once.
| Criteria | Contentful | Optimizely CMS |
|---|---|---|
| Weighted Score | 2.4/5 | 2.9/5 |
| Pricing | Free Community tier available; paid plans start at approximately $300/month for the Lite/Basic tier; custom pricing for Premium and Enterprise tiers. | Custom enterprise pricing; annual contracts typically range from $31,500 for entry-level CMS to $200,000+ for full DXP suites. |
| Platform Type | Headless CMS | Headless CMS |
| Content modelling & structured content | 4.6/5 | 4.2/5 |
| Editorial experience | 3.4/5 | 3.8/5 |
| API performance & delivery | 4.7/5 | 4.4/5 |
| SEO & publishing features | 3.0/5 | 4.3/5 |
| Scalability & reliability | 4.7/5 | 4.5/5 |
| Extensibility | 4.8/5 | 4.0/5 |
| Localisation & multi-site | 3.5/5 | 4.5/5 |
| AI & automation | 4.5/5 | 4.7/5 |
| Revenue integrations | 2.4/5 | 2.5/5 |
| Security & compliance | 4.4/5 | 4.5/5 |
| Strengths | ✓ Advanced API infrastructure ✓ Strong content modelling | ✓ Strong content orchestration through experimentation, optimization and A/B testing ✓ Balanced workflows for editors and marketers |
| Limitations | ✗ Native visual preview features are limited ✗ Editor workflows need additional custom development tools to make them suitable for newsrooms | ✗ Editor experience should be more advanced ✗ Cost keeps increasing with added features |
Contentful
2.4
Rating
★ 2.4/5
Pricing
Free Community tier available; paid plans start at approximately $300/month for the Lite/Basic tier; custom pricing for Premium and Enterprise tiers.
Platform
Headless CMS
Scores
Content modelling & structured content
4.6
Editorial experience
3.4
API performance & delivery
4.7
SEO & publishing features
3.0
Scalability & reliability
4.7
Extensibility
4.8
Localisation & multi-site
3.5
AI & automation
4.5
Revenue integrations
2.4
Security & compliance
4.4
Strengths
✓ Advanced API infrastructure
✓ Strong content modelling
Limitations
✗ Native visual preview features are limited
✗ Editor workflows need additional custom development tools to make them suitable for newsrooms
Optimizely CMS
2.9
Rating
★ 2.9/5
Pricing
Custom enterprise pricing; annual contracts typically range from $31,500 for entry-level CMS to $200,000+ for full DXP suites.
Platform
Headless CMS
Scores
Content modelling & structured content
4.2
Editorial experience
3.8
API performance & delivery
4.4
SEO & publishing features
4.3
Scalability & reliability
4.5
Extensibility
4.0
Localisation & multi-site
4.5
AI & automation
4.7
Revenue integrations
2.5
Security & compliance
4.5
Strengths
✓ Strong content orchestration through experimentation, optimization and A/B testing
✓ Balanced workflows for editors and marketers
Limitations
✗ Editor experience should be more advanced
✗ Cost keeps increasing with added features
