Up to 4 at once.
| Criteria | Optimizely CMS | Sanity |
|---|---|---|
| Weighted Score | 2.9/5 | 3.8/5 |
| Pricing | Custom enterprise pricing; annual contracts typically range from $31,500 for entry-level CMS to $200,000+ for full DXP suites. | Free plan available (up to 20 user seats); Growth plan is $15/seat per month for up to 50 seats; Enterprise plans are custom-priced. |
| Platform Type | Headless CMS | Headless CMS |
| Content modelling & structured content | 4.2/5 | 4.8/5 |
| Editorial experience | 3.8/5 | 4.6/5 |
| API performance & delivery | 4.4/5 | 4.7/5 |
| SEO & publishing features | 4.3/5 | 3.2/5 |
| Scalability & reliability | 4.5/5 | 4.5/5 |
| Extensibility | 4.0/5 | 4.8/5 |
| Localisation & multi-site | 4.5/5 | 3.8/5 |
| AI & automation | 4.7/5 | 4.0/5 |
| Revenue integrations | 2.5/5 | 2.8/5 |
| Security & compliance | 4.5/5 | 3.5/5 |
| Strengths | ✓ Strong content orchestration through experimentation, optimization and A/B testing ✓ Balanced workflows for editors and marketers | ✓ Highly customizable editing interface ✓ Strong schema model |
| Limitations | ✗ Editor experience should be more advanced ✗ Cost keeps increasing with added features | ✗ Calling plugins can cause conflicts ✗ Updating the user interface and content structure might need the assistance of the developer team |
Optimizely CMS
2.9
Rating
★ 2.9/5
Pricing
Custom enterprise pricing; annual contracts typically range from $31,500 for entry-level CMS to $200,000+ for full DXP suites.
Platform
Headless CMS
Scores
Content modelling & structured content
4.2
Editorial experience
3.8
API performance & delivery
4.4
SEO & publishing features
4.3
Scalability & reliability
4.5
Extensibility
4.0
Localisation & multi-site
4.5
AI & automation
4.7
Revenue integrations
2.5
Security & compliance
4.5
Strengths
✓ Strong content orchestration through experimentation, optimization and A/B testing
✓ Balanced workflows for editors and marketers
Limitations
✗ Editor experience should be more advanced
✗ Cost keeps increasing with added features
Sanity
3.8
Rating
★ 3.8/5
Pricing
Free plan available (up to 20 user seats); Growth plan is $15/seat per month for up to 50 seats; Enterprise plans are custom-priced.
Platform
Headless CMS
Scores
Content modelling & structured content
4.8
Editorial experience
4.6
API performance & delivery
4.7
SEO & publishing features
3.2
Scalability & reliability
4.5
Extensibility
4.8
Localisation & multi-site
3.8
AI & automation
4.0
Revenue integrations
2.8
Security & compliance
3.5
Strengths
✓ Highly customizable editing interface
✓ Strong schema model
Limitations
✗ Calling plugins can cause conflicts
✗ Updating the user interface and content structure might need the assistance of the developer team
