Up to 4 at once.
| Criteria | Freestar | Opti Digital |
|---|---|---|
| Weighted Score | 3.8/5 | 3.8/5 |
| Pricing | Operates on a transparent revenue-share model; custom enterprise pricing typically requires a minimum of 1M to 5M monthly pageviews and 12 months of historical traffic data. | Custom performance-based pricing; typically functions on a revenue-sharing model or ROI-driven investment tailored to publisher scale. |
| Platform Type | Managed monetization | Managed monetization |
| Revenue yield & RPM uplift | 4.6/5 | 4.2/5 |
| Demand access & header bidding | 4.7/5 | 4.1/5 |
| Ad quality & brand safety controls | 4.5/5 | 3.5/5 |
| Publisher control & transparency | 3.0/5 | 4.0/5 |
| Payment terms & reliability | 2.5/5 | 2.8/5 |
| Page speed & Core Web Vitals impact | 3.0/5 | 4.2/5 |
| Reporting & reconciliation | 3.5/5 | 3.8/5 |
| Integration & ad-ops workload | 4.5/5 | 3.2/5 |
| Eligibility & onboarding | 1.5/5 | 2.8/5 |
| Consent & privacy readiness | 3.5/5 | 4.3/5 |
| Strengths | ✓ Dedicated audience development team ✓ World-class yield management experts provide ongoing optimization | ✓ Exceptional attention to page speed and Core Web Vitals ✓ 400Kb lightweight ad stack |
| Limitations | ✗ High traffic requirement (1M+ monthly pageviews and 12 months of history) excludes smaller publishers ✗ No published script weights or Core Web Vitals data | ✗ Has specific traffic geography and volume requirements that may exclude smaller publishers ✗ Stronger presence in Western Europe than other regions |
Freestar
3.8
Rating
★ 3.8/5
Pricing
Operates on a transparent revenue-share model; custom enterprise pricing typically requires a minimum of 1M to 5M monthly pageviews and 12 months of historical traffic data.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.6
Demand access & header bidding
4.7
Ad quality & brand safety controls
4.5
Publisher control & transparency
3.0
Payment terms & reliability
2.5
Page speed & Core Web Vitals impact
3.0
Reporting & reconciliation
3.5
Integration & ad-ops workload
4.5
Eligibility & onboarding
1.5
Consent & privacy readiness
3.5
Strengths
✓ Dedicated audience development team
✓ World-class yield management experts provide ongoing optimization
Limitations
✗ High traffic requirement (1M+ monthly pageviews and 12 months of history) excludes smaller publishers
✗ No published script weights or Core Web Vitals data
Opti Digital
3.8
Rating
★ 3.8/5
Pricing
Custom performance-based pricing; typically functions on a revenue-sharing model or ROI-driven investment tailored to publisher scale.
Platform
Managed monetization
Scores
Revenue yield & RPM uplift
4.2
Demand access & header bidding
4.1
Ad quality & brand safety controls
3.5
Publisher control & transparency
4.0
Payment terms & reliability
2.8
Page speed & Core Web Vitals impact
4.2
Reporting & reconciliation
3.8
Integration & ad-ops workload
3.2
Eligibility & onboarding
2.8
Consent & privacy readiness
4.3
Strengths
✓ Exceptional attention to page speed and Core Web Vitals
✓ 400Kb lightweight ad stack
Limitations
✗ Has specific traffic geography and volume requirements that may exclude smaller publishers
✗ Stronger presence in Western Europe than other regions
