Up to 4 at once.
| Criteria | LiveRamp | OnAudience |
|---|---|---|
| Weighted Score | 4.1/5 | 3.0/5 |
| Pricing | Custom enterprise pricing based on data volume, identity sync frequency, and module selection; no public tiers available. | Custom pricing; contact the vendor for a quote. |
| Platform Type | Customer data platform | Data management platform |
| First-party data collection & onboarding | 4.6/5 | 3.0/5 |
| Segmentation & modelling | 4.5/5 | 3.8/5 |
| Activation & monetisation | 4.7/5 | 3.0/5 |
| Cookieless & identity readiness | 4.8/5 | 2.8/5 |
| Privacy, consent & governance | 4.6/5 | 3.0/5 |
| Performance & real-time scale | 3.5/5 | 3.5/5 |
| Audience analytics & reporting | 4.2/5 | 2.8/5 |
| Integrations | 4.6/5 | 3.4/5 |
| Ad-ops usability | 2.8/5 | 3.0/5 |
| Strengths | ✓ Specialist in TV and streaming platform ad data — a fast-growing segment ✓ Authenticated Traffic Solutions eliminates reliance on third-party cookies | ✓ Global audience data covering 200+ markets and 4,100 predefined segments ✓ Segments available in buying platforms including Microsoft Advertising and PubMatic |
| Limitations | ✗ Massive data volume slows the first-party data onboarding process ✗ Pricing not publicly transparent — enterprise-focused | ✗ Less widely known globally than Permutive, LiveRamp, or Lotame ✗ Third-party data model offers publishers little route to monetise their own audiences |
LiveRamp
4.1
Rating
★ 4.1/5
Pricing
Custom enterprise pricing based on data volume, identity sync frequency, and module selection; no public tiers available.
Platform
Customer data platform
Scores
First-party data collection & onboarding
4.6
Segmentation & modelling
4.5
Activation & monetisation
4.7
Cookieless & identity readiness
4.8
Privacy, consent & governance
4.6
Performance & real-time scale
3.5
Audience analytics & reporting
4.2
Integrations
4.6
Ad-ops usability
2.8
Strengths
✓ Specialist in TV and streaming platform ad data — a fast-growing segment
✓ Authenticated Traffic Solutions eliminates reliance on third-party cookies
Limitations
✗ Massive data volume slows the first-party data onboarding process
✗ Pricing not publicly transparent — enterprise-focused
OnAudience
3.0
Rating
★ 3.0/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Data management platform
Scores
First-party data collection & onboarding
3.0
Segmentation & modelling
3.8
Activation & monetisation
3.0
Cookieless & identity readiness
2.8
Privacy, consent & governance
3.0
Performance & real-time scale
3.5
Audience analytics & reporting
2.8
Integrations
3.4
Ad-ops usability
3.0
Strengths
✓ Global audience data covering 200+ markets and 4,100 predefined segments
✓ Segments available in buying platforms including Microsoft Advertising and PubMatic
Limitations
✗ Less widely known globally than Permutive, LiveRamp, or Lotame
✗ Third-party data model offers publishers little route to monetise their own audiences
