Up to 4 at once.
| Criteria | OnAudience | Permutive |
|---|---|---|
| Weighted Score | 3.0/5 | 4.3/5 |
| Pricing | Custom pricing; contact the vendor for a quote. | Custom enterprise pricing based on scale and audience volume; no public fixed-rate plans available. |
| Platform Type | Data management platform | Customer data platform |
| First-party data collection & onboarding | 3.0/5 | 4.8/5 |
| Segmentation & modelling | 3.8/5 | 4.6/5 |
| Activation & monetisation | 3.0/5 | 4.5/5 |
| Cookieless & identity readiness | 2.8/5 | 4.7/5 |
| Privacy, consent & governance | 3.0/5 | 4.6/5 |
| Performance & real-time scale | 3.5/5 | 4.8/5 |
| Audience analytics & reporting | 2.8/5 | 3.8/5 |
| Integrations | 3.4/5 | 4.6/5 |
| Ad-ops usability | 3.0/5 | 2.8/5 |
| Strengths | ✓ Global audience data covering 200+ markets and 4,100 predefined segments ✓ Segments available in buying platforms including Microsoft Advertising and PubMatic | ✓ Privacy-focused — uses cohort targeting instead of personally identifiable information ✓ Innovative approach to third-party audience analysis without cookies |
| Limitations | ✗ Less widely known globally than Permutive, LiveRamp, or Lotame ✗ Third-party data model offers publishers little route to monetise their own audiences | ✗ Complex audience segmentation makes the UI confusing to use ✗ Page-by-page pricing means larger publishers pay significantly more |
OnAudience
3.0
Rating
★ 3.0/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Data management platform
Scores
First-party data collection & onboarding
3.0
Segmentation & modelling
3.8
Activation & monetisation
3.0
Cookieless & identity readiness
2.8
Privacy, consent & governance
3.0
Performance & real-time scale
3.5
Audience analytics & reporting
2.8
Integrations
3.4
Ad-ops usability
3.0
Strengths
✓ Global audience data covering 200+ markets and 4,100 predefined segments
✓ Segments available in buying platforms including Microsoft Advertising and PubMatic
Limitations
✗ Less widely known globally than Permutive, LiveRamp, or Lotame
✗ Third-party data model offers publishers little route to monetise their own audiences
Permutive
4.3
Rating
★ 4.3/5
Pricing
Custom enterprise pricing based on scale and audience volume; no public fixed-rate plans available.
Platform
Customer data platform
Scores
First-party data collection & onboarding
4.8
Segmentation & modelling
4.6
Activation & monetisation
4.5
Cookieless & identity readiness
4.7
Privacy, consent & governance
4.6
Performance & real-time scale
4.8
Audience analytics & reporting
3.8
Integrations
4.6
Ad-ops usability
2.8
Strengths
✓ Privacy-focused — uses cohort targeting instead of personally identifiable information
✓ Innovative approach to third-party audience analysis without cookies
Limitations
✗ Complex audience segmentation makes the UI confusing to use
✗ Page-by-page pricing means larger publishers pay significantly more
