Up to 4 at once.
| Criteria | Google News | LinkedIn Publishing |
|---|---|---|
| Weighted Score | 3.8/5 | 3.3/5 |
| Pricing | Free to use for publication management; Google charges a 5% service fee for transactions processed through Reader Revenue Manager. | Free to publish for all members and Pages; Premium plans optional. |
| Platform Type | Content syndication | Digital publishing platform |
| Distribution reach & partner network | 4.9/5 | 4.6/5 |
| Revenue model & payout terms | 4.5/5 | 1.0/5 |
| Content control & rights | 2.0/5 | 1.6/5 |
| Referral traffic quality | 3.5/5 | 2.2/5 |
| Feed formats & integration | 2.5/5 | 1.5/5 |
| Performance analytics | 2.0/5 | 3.8/5 |
| Targeting & placement | 1.0/5 | 2.4/5 |
| Brand safety & compliance | 4.0/5 | 4.2/5 |
| Commercial terms transparency | 4.5/5 | 2.5/5 |
| Onboarding effort | 3.5/5 | 4.7/5 |
| Strengths | ✓ Inclusion is automatic, with no feed submission needed ✓ Smoothly integrates with Reader Revenue Manager | ✓ Professional audience reach ✓ Strong personal branding |
| Limitations | ✗ Could do better with advanced analytics capabilities for deeper insights into content performance and audience engagement | ✗ Could do better with organic reach for articles, which is often overshadowed by shorter feed posts ✗ No native way for publishers to earn revenue from articles or newsletters |
Google News
3.8
Rating
★ 3.8/5
Pricing
Free to use for publication management; Google charges a 5% service fee for transactions processed through Reader Revenue Manager.
Platform
Content syndication
Scores
Distribution reach & partner network
4.9
Revenue model & payout terms
4.5
Content control & rights
2.0
Referral traffic quality
3.5
Feed formats & integration
2.5
Performance analytics
2.0
Targeting & placement
1.0
Brand safety & compliance
4.0
Commercial terms transparency
4.5
Onboarding effort
3.5
Strengths
✓ Inclusion is automatic, with no feed submission needed
✓ Smoothly integrates with Reader Revenue Manager
Limitations
✗ Could do better with advanced analytics capabilities for deeper insights into content performance and audience engagement
LinkedIn Publishing
3.3
Rating
★ 3.3/5
Pricing
Free to publish for all members and Pages; Premium plans optional.
Platform
Digital publishing platform
Scores
Distribution reach & partner network
4.6
Revenue model & payout terms
1.0
Content control & rights
1.6
Referral traffic quality
2.2
Feed formats & integration
1.5
Performance analytics
3.8
Targeting & placement
2.4
Brand safety & compliance
4.2
Commercial terms transparency
2.5
Onboarding effort
4.7
Strengths
✓ Professional audience reach
✓ Strong personal branding
Limitations
✗ Could do better with organic reach for articles, which is often overshadowed by shorter feed posts
✗ No native way for publishers to earn revenue from articles or newsletters
