Up to 4 at once.
| Criteria | Taboola | TripleLift |
|---|---|---|
| Weighted Score | 4.0/5 | 3.9/5 |
| Pricing | Free for publishers; Taboola pays publishers a revenue share under custom contracts. Rates are not published; contact the vendor for terms. | Free for publishers; TripleLift monetises through a take rate on programmatic revenue. Rates are not published; contact the vendor for terms. |
| Platform Type | Native ad network | Supply-side platform |
| Revenue yield & demand quality | 4.8/5 | 4.6/5 |
| Recommendation widget performance | 4.6/5 | 0.5/5 |
| Ad quality & content standards | 3.8/5 | 4.5/5 |
| Publisher control over placements | 3.2/5 | 4.2/5 |
| Reader experience & page speed | 4.2/5 | 4.3/5 |
| Reporting, reconciliation & payout reliability | 4.5/5 | 2.8/5 |
| Formats & integration | 4.7/5 | 4.7/5 |
| Commercial terms transparency | 2.2/5 | 2.5/5 |
| Privacy & standards compliance | 4.4/5 | 4.2/5 |
| Strengths | ✓ Campaign set up is straightforward ✓ Easy-to-use interface | ✓ Control over audience segmentation ✓ Leverage first-party data to sell inventory |
| Limitations | ✗ Lacks performance whitelisting ✗ Creative approval process lacks clarity | ✗ Could use some more metric tracking options ✗ Limited campaign optimization options |
Taboola
4.0
Rating
★ 4.0/5
Pricing
Free for publishers; Taboola pays publishers a revenue share under custom contracts. Rates are not published; contact the vendor for terms.
Platform
Native ad network
Scores
Revenue yield & demand quality
4.8
Recommendation widget performance
4.6
Ad quality & content standards
3.8
Publisher control over placements
3.2
Reader experience & page speed
4.2
Reporting, reconciliation & payout reliability
4.5
Formats & integration
4.7
Commercial terms transparency
2.2
Privacy & standards compliance
4.4
Strengths
✓ Campaign set up is straightforward
✓ Easy-to-use interface
Limitations
✗ Lacks performance whitelisting
✗ Creative approval process lacks clarity
TripleLift
3.9
Rating
★ 3.9/5
Pricing
Free for publishers; TripleLift monetises through a take rate on programmatic revenue. Rates are not published; contact the vendor for terms.
Platform
Supply-side platform
Scores
Revenue yield & demand quality
4.6
Recommendation widget performance
0.5
Ad quality & content standards
4.5
Publisher control over placements
4.2
Reader experience & page speed
4.3
Reporting, reconciliation & payout reliability
2.8
Formats & integration
4.7
Commercial terms transparency
2.5
Privacy & standards compliance
4.2
Strengths
✓ Control over audience segmentation
✓ Leverage first-party data to sell inventory
Limitations
✗ Could use some more metric tracking options
✗ Limited campaign optimization options
