Up to 4 at once.
| Criteria | LinkedIn Publishing | Medium |
|---|---|---|
| Weighted Score | 3.3/5 | 3.2/5 |
| Pricing | Free to publish for all members and Pages; Premium plans optional. | Free to publish; Reader memberships cost $5/month or $50/year; 'Friend of Medium' tier available for $15/month. |
| Platform Type | Digital publishing platform | Content syndication |
| Distribution reach & partner network | 4.6/5 | 4.6/5 |
| Revenue model & payout terms | 1.0/5 | 3.8/5 |
| Content control & rights | 1.6/5 | 3.2/5 |
| Referral traffic quality | 2.2/5 | 1.8/5 |
| Feed formats & integration | 1.5/5 | 1.7/5 |
| Performance analytics | 3.8/5 | 3.5/5 |
| Targeting & placement | 2.4/5 | 2.8/5 |
| Brand safety & compliance | 4.2/5 | 4.2/5 |
| Commercial terms transparency | 2.5/5 | 3.0/5 |
| Onboarding effort | 4.7/5 | 4.5/5 |
| Strengths | ✓ Professional audience reach ✓ Strong personal branding | ✓ Clean, distraction-free reading experience ✓ Internal recommendation engine to surface content to relevant readers |
| Limitations | ✗ Could do better with organic reach for articles, which is often overshadowed by shorter feed posts ✗ No native way for publishers to earn revenue from articles or newsletters | ✗ Could do better with traffic ownership and lead generation |
LinkedIn Publishing
3.3
Rating
★ 3.3/5
Pricing
Free to publish for all members and Pages; Premium plans optional.
Platform
Digital publishing platform
Scores
Distribution reach & partner network
4.6
Revenue model & payout terms
1.0
Content control & rights
1.6
Referral traffic quality
2.2
Feed formats & integration
1.5
Performance analytics
3.8
Targeting & placement
2.4
Brand safety & compliance
4.2
Commercial terms transparency
2.5
Onboarding effort
4.7
Strengths
✓ Professional audience reach
✓ Strong personal branding
Limitations
✗ Could do better with organic reach for articles, which is often overshadowed by shorter feed posts
✗ No native way for publishers to earn revenue from articles or newsletters
Medium
3.2
Rating
★ 3.2/5
Pricing
Free to publish; Reader memberships cost $5/month or $50/year; 'Friend of Medium' tier available for $15/month.
Platform
Content syndication
Scores
Distribution reach & partner network
4.6
Revenue model & payout terms
3.8
Content control & rights
3.2
Referral traffic quality
1.8
Feed formats & integration
1.7
Performance analytics
3.5
Targeting & placement
2.8
Brand safety & compliance
4.2
Commercial terms transparency
3.0
Onboarding effort
4.5
Strengths
✓ Clean, distraction-free reading experience
✓ Internal recommendation engine to surface content to relevant readers
Limitations
✗ Could do better with traffic ownership and lead generation
