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Ghost vs WordPress (Self-Hosted + Plugins)

Side by side on the same benchmark criteria.

Up to 4 at once.
Ghost
Ghost
4.0
Rating
★ 4.0/5
Pricing
Managed Ghost(Pro) starts at $18/mo (Starter, billed yearly), $29/mo (Publisher) and $199/mo (Business), with a Custom tier quoted by sales. Software is free to self-host.
Platform
News CMS
Scores
Editorial workflow & newsroom collaboration
2.8
Performance & scale under traffic spikes
4.2
SEO & structured data
4.0
Content modelling & formats
2.8
Monetisation integration
4.6
Multi-channel & headless delivery
3.8
Integrations & extensibility
3.5
AI & automation
1.5
Security, uptime & compliance
3.0
Migration & implementation
4.2
Strengths
✓ Open-source platform with advanced customization designed for publishers
✓ All-in-one platform with website building, publishing, email newsletters, and premium subscriptions
Limitations
✗ Starter plan only offers one newsletter and lacks custom themes and integrations
✗ Business plan costs $199/month (billed yearly), which is expensive for smaller teams
WordPress (Self-Hosted + Plugins)
WordPress (Self-Hosted + Plugins)
4.2
Rating
★ 4.2/5
Pricing
Free open-source software (GPL); typical ownership costs include 3rd-party hosting ($5-$500+/mo) and a domain ($10-$20/yr).
Platform
CMS
Scores
Editorial workflow & newsroom collaboration
4.6
Performance & scale under traffic spikes
3.8
SEO & structured data
4.7
Content modelling & formats
4.5
Monetisation integration
4.2
Multi-channel & headless delivery
4.4
Integrations & extensibility
4.8
AI & automation
4.0
Security, uptime & compliance
3.0
Migration & implementation
3.5
Strengths
✓ Easy to set up and configure
✓ User-friendly tools that require minimal tech knowledge
Limitations
✗ Security vulnerabilities due to its popularity and open-source nature
✗ Need for regular updates and maintenance to ensure optimal performance

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