All comparisons
Ghost vs WoodWing Studio (formerly Aurora)
Side by side on the same benchmark criteria.
Up to 4 at once.
| Criteria | Ghost | WoodWing Studio (formerly Aurora) |
|---|---|---|
| Weighted Score | 4.0/5 | 3.9/5 |
| Pricing | Managed Ghost(Pro) starts at $18/mo (Starter, billed yearly), $29/mo (Publisher) and $199/mo (Business), with a Custom tier quoted by sales. Software is free to self-host. | Custom enterprise pricing available in Starter, Advanced, and Ultimate tiers; quotes provided upon request. |
| Platform Type | News CMS | News CMS |
| Editorial workflow & newsroom collaboration | 2.8/5 | 4.8/5 |
| Performance & scale under traffic spikes | 4.2/5 | 4.2/5 |
| SEO & structured data | 4.0/5 | 3.0/5 |
| Content modelling & formats | 2.8/5 | 4.6/5 |
| Monetisation integration | 4.6/5 | 1.6/5 |
| Multi-channel & headless delivery | 3.8/5 | 4.5/5 |
| Integrations & extensibility | 3.5/5 | 4.5/5 |
| AI & automation | 1.5/5 | 3.5/5 |
| Security, uptime & compliance | 3.0/5 | 4.0/5 |
| Migration & implementation | 4.2/5 | 2.8/5 |
| Strengths | ✓ Open-source platform with advanced customization designed for publishers ✓ All-in-one platform with website building, publishing, email newsletters, and premium subscriptions | ✓ Excellent print-digital workflow integration ✓ Consistency of brand across all media |
| Limitations | ✗ Starter plan only offers one newsletter and lacks custom themes and integrations ✗ Business plan costs $199/month (billed yearly), which is expensive for smaller teams | ✗ More complex than purely digital-only platforms ✗ Considerable implications in terms of implementation and training |
Ghost
4.0
Rating
★ 4.0/5
Pricing
Managed Ghost(Pro) starts at $18/mo (Starter, billed yearly), $29/mo (Publisher) and $199/mo (Business), with a Custom tier quoted by sales. Software is free to self-host.
Platform
News CMS
Scores
Editorial workflow & newsroom collaboration
2.8
Performance & scale under traffic spikes
4.2
SEO & structured data
4.0
Content modelling & formats
2.8
Monetisation integration
4.6
Multi-channel & headless delivery
3.8
Integrations & extensibility
3.5
AI & automation
1.5
Security, uptime & compliance
3.0
Migration & implementation
4.2
Strengths
✓ Open-source platform with advanced customization designed for publishers
✓ All-in-one platform with website building, publishing, email newsletters, and premium subscriptions
Limitations
✗ Starter plan only offers one newsletter and lacks custom themes and integrations
✗ Business plan costs $199/month (billed yearly), which is expensive for smaller teams
WoodWing Studio (formerly Aurora)
3.9
Rating
★ 3.9/5
Pricing
Custom enterprise pricing available in Starter, Advanced, and Ultimate tiers; quotes provided upon request.
Platform
News CMS
Scores
Editorial workflow & newsroom collaboration
4.8
Performance & scale under traffic spikes
4.2
SEO & structured data
3.0
Content modelling & formats
4.6
Monetisation integration
1.6
Multi-channel & headless delivery
4.5
Integrations & extensibility
4.5
AI & automation
3.5
Security, uptime & compliance
4.0
Migration & implementation
2.8
Strengths
✓ Excellent print-digital workflow integration
✓ Consistency of brand across all media
Limitations
✗ More complex than purely digital-only platforms
✗ Considerable implications in terms of implementation and training
