Up to 4 at once.
| Criteria | Equativ | TripleLift |
|---|---|---|
| Weighted Score | 3.8/5 | 3.9/5 |
| Pricing | Custom enterprise pricing via revenue share or volume-based tech fees; supports Market Floor, Fixed Price, and Custom Floor models with CPM, CPC, and CPCV bidding. | Free for publishers; TripleLift monetises through a take rate on programmatic revenue. Rates are not published; contact the vendor for terms. |
| Platform Type | Supply-side platform | Supply-side platform |
| Revenue yield & demand quality | 4.2/5 | 4.6/5 |
| Recommendation widget performance | 1.0/5 | 0.5/5 |
| Ad quality & content standards | 3.8/5 | 4.5/5 |
| Publisher control over placements | 4.0/5 | 4.2/5 |
| Reader experience & page speed | 3.8/5 | 4.3/5 |
| Reporting, reconciliation & payout reliability | 3.5/5 | 2.8/5 |
| Formats & integration | 3.6/5 | 4.7/5 |
| Commercial terms transparency | 2.5/5 | 2.5/5 |
| Privacy & standards compliance | 4.0/5 | 4.2/5 |
| Strengths | ✓ Omnichannel SSP and ad server covering display, video, native and CTV in one platform ✓ Native Ad Boost technology improves headlines and creative to increase engagement | ✓ Control over audience segmentation ✓ Leverage first-party data to sell inventory |
| Limitations | ✗ Enterprise-oriented, sales-led onboarding ✗ No public pricing or revenue-share rates | ✗ Could use some more metric tracking options ✗ Limited campaign optimization options |
Equativ
3.8
Rating
★ 3.8/5
Pricing
Custom enterprise pricing via revenue share or volume-based tech fees; supports Market Floor, Fixed Price, and Custom Floor models with CPM, CPC, and CPCV bidding.
Platform
Supply-side platform
Scores
Revenue yield & demand quality
4.2
Recommendation widget performance
1.0
Ad quality & content standards
3.8
Publisher control over placements
4.0
Reader experience & page speed
3.8
Reporting, reconciliation & payout reliability
3.5
Formats & integration
3.6
Commercial terms transparency
2.5
Privacy & standards compliance
4.0
Strengths
✓ Omnichannel SSP and ad server covering display, video, native and CTV in one platform
✓ Native Ad Boost technology improves headlines and creative to increase engagement
Limitations
✗ Enterprise-oriented, sales-led onboarding
✗ No public pricing or revenue-share rates
TripleLift
3.9
Rating
★ 3.9/5
Pricing
Free for publishers; TripleLift monetises through a take rate on programmatic revenue. Rates are not published; contact the vendor for terms.
Platform
Supply-side platform
Scores
Revenue yield & demand quality
4.6
Recommendation widget performance
0.5
Ad quality & content standards
4.5
Publisher control over placements
4.2
Reader experience & page speed
4.3
Reporting, reconciliation & payout reliability
2.8
Formats & integration
4.7
Commercial terms transparency
2.5
Privacy & standards compliance
4.2
Strengths
✓ Control over audience segmentation
✓ Leverage first-party data to sell inventory
Limitations
✗ Could use some more metric tracking options
✗ Limited campaign optimization options
