Up to 4 at once.
| Criteria | Equativ | Jubna |
|---|---|---|
| Weighted Score | 3.8/5 | 3.2/5 |
| Pricing | Custom enterprise pricing via revenue share or volume-based tech fees; supports Market Floor, Fixed Price, and Custom Floor models with CPM, CPC, and CPCV bidding. | Advertisers can start with a minimum deposit of $50; pricing models include CPC (Cost Per Click) and CPM (Cost Per Mille). Custom account management is available for scaling. |
| Platform Type | Supply-side platform | Native ad network |
| Revenue yield & demand quality | 4.2/5 | 3.6/5 |
| Recommendation widget performance | 1.0/5 | 3.2/5 |
| Ad quality & content standards | 3.8/5 | 3.2/5 |
| Publisher control over placements | 4.0/5 | 3.0/5 |
| Reader experience & page speed | 3.8/5 | 3.3/5 |
| Reporting, reconciliation & payout reliability | 3.5/5 | 2.8/5 |
| Formats & integration | 3.6/5 | 3.5/5 |
| Commercial terms transparency | 2.5/5 | 3.0/5 |
| Privacy & standards compliance | 4.0/5 | 1.6/5 |
| Strengths | ✓ Omnichannel SSP and ad server covering display, video, native and CTV in one platform ✓ Native Ad Boost technology improves headlines and creative to increase engagement | ✓ Largest dedicated native ad network for MENA publishers ✓ Arabic-language content recommendation natively supported |
| Limitations | ✗ Enterprise-oriented, sales-led onboarding ✗ No public pricing or revenue-share rates | ✗ Limited revenue for publishers outside MENA region ✗ Smaller overall advertiser pool vs global networks |
Equativ
3.8
Rating
★ 3.8/5
Pricing
Custom enterprise pricing via revenue share or volume-based tech fees; supports Market Floor, Fixed Price, and Custom Floor models with CPM, CPC, and CPCV bidding.
Platform
Supply-side platform
Scores
Revenue yield & demand quality
4.2
Recommendation widget performance
1.0
Ad quality & content standards
3.8
Publisher control over placements
4.0
Reader experience & page speed
3.8
Reporting, reconciliation & payout reliability
3.5
Formats & integration
3.6
Commercial terms transparency
2.5
Privacy & standards compliance
4.0
Strengths
✓ Omnichannel SSP and ad server covering display, video, native and CTV in one platform
✓ Native Ad Boost technology improves headlines and creative to increase engagement
Limitations
✗ Enterprise-oriented, sales-led onboarding
✗ No public pricing or revenue-share rates
Jubna
3.2
Rating
★ 3.2/5
Pricing
Advertisers can start with a minimum deposit of $50; pricing models include CPC (Cost Per Click) and CPM (Cost Per Mille). Custom account management is available for scaling.
Platform
Native ad network
Scores
Revenue yield & demand quality
3.6
Recommendation widget performance
3.2
Ad quality & content standards
3.2
Publisher control over placements
3.0
Reader experience & page speed
3.3
Reporting, reconciliation & payout reliability
2.8
Formats & integration
3.5
Commercial terms transparency
3.0
Privacy & standards compliance
1.6
Strengths
✓ Largest dedicated native ad network for MENA publishers
✓ Arabic-language content recommendation natively supported
Limitations
✗ Limited revenue for publishers outside MENA region
✗ Smaller overall advertiser pool vs global networks
