Up to 4 at once.
| Criteria | MGID | Teads |
|---|---|---|
| Weighted Score | 3.7/5 | 3.9/5 |
| Pricing | Free for publishers; paid on a performance basis (CPC) with a $100 minimum payout, smaller balances rolling to the next cycle. Advertisers pay via CPC/CPM auction. | Custom enterprise pricing typically based on CPM (Cost Per Mille) or CPCV (Cost Per Completed View) models; includes performance-based outcome options. |
| Platform Type | Native ad network | Supply-side platform |
| Revenue yield & demand quality | 3.8/5 | 4.6/5 |
| Recommendation widget performance | 3.6/5 | 3.6/5 |
| Ad quality & content standards | 3.4/5 | 4.5/5 |
| Publisher control over placements | 3.5/5 | 3.8/5 |
| Reader experience & page speed | 3.2/5 | 4.2/5 |
| Reporting, reconciliation & payout reliability | 3.4/5 | 3.8/5 |
| Formats & integration | 3.7/5 | 4.3/5 |
| Commercial terms transparency | 2.4/5 | 2.2/5 |
| Privacy & standards compliance | 3.6/5 | 4.4/5 |
| Strengths | ✓ MGID smart widget offers high degree of design flexibility ✓ Detailed audience targeting | ✓ Only requires one ads.txt to get started ✓ All demand is unique |
| Limitations | ✗ Questionable customer support | ✗ Bit of a learning curve ✗ Support limited to an account manager or FAQs |
MGID
3.7
Rating
★ 3.7/5
Pricing
Free for publishers; paid on a performance basis (CPC) with a $100 minimum payout, smaller balances rolling to the next cycle. Advertisers pay via CPC/CPM auction.
Platform
Native ad network
Scores
Revenue yield & demand quality
3.8
Recommendation widget performance
3.6
Ad quality & content standards
3.4
Publisher control over placements
3.5
Reader experience & page speed
3.2
Reporting, reconciliation & payout reliability
3.4
Formats & integration
3.7
Commercial terms transparency
2.4
Privacy & standards compliance
3.6
Strengths
✓ MGID smart widget offers high degree of design flexibility
✓ Detailed audience targeting
Limitations
✗ Questionable customer support
Teads
3.9
Rating
★ 3.9/5
Pricing
Custom enterprise pricing typically based on CPM (Cost Per Mille) or CPCV (Cost Per Completed View) models; includes performance-based outcome options.
Platform
Supply-side platform
Scores
Revenue yield & demand quality
4.6
Recommendation widget performance
3.6
Ad quality & content standards
4.5
Publisher control over placements
3.8
Reader experience & page speed
4.2
Reporting, reconciliation & payout reliability
3.8
Formats & integration
4.3
Commercial terms transparency
2.2
Privacy & standards compliance
4.4
Strengths
✓ Only requires one ads.txt to get started
✓ All demand is unique
Limitations
✗ Bit of a learning curve
✗ Support limited to an account manager or FAQs
