MGID vs Sharethrough

Side by side on the same benchmark criteria.

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Criteria	MGID	Sharethrough
Weighted Score	3.7/5	3.5/5
Pricing	Free for publishers; paid on a performance basis (CPC) with a $100 minimum payout, smaller balances rolling to the next cycle. Advertisers pay via CPC/CPM auction.	Standard SSP fee/rev-share
Platform Type	Native ad network	Supply-side platform
Revenue yield & demand quality	3.8/5	4.2/5
Recommendation widget performance	3.6/5	3.0/5
Ad quality & content standards	3.4/5	3.8/5
Publisher control over placements	3.5/5	3.0/5
Reader experience & page speed	3.2/5	4.4/5
Reporting, reconciliation & payout reliability	3.4/5	2.4/5
Formats & integration	3.7/5	4.3/5
Commercial terms transparency	2.4/5	2.6/5
Privacy & standards compliance	3.6/5	3.2/5
Strengths	✓ MGID smart widget offers high degree of design flexibility ✓ Detailed audience targeting	✓ Excellent rendering quality ✓ Broad DSP demand
Limitations	✗ Questionable customer support	✗ Lower margins than direct sales ✗ Dependence on programmatic trends

MGID

3.7

Rating

★ 3.7/5

Pricing

Free for publishers; paid on a performance basis (CPC) with a $100 minimum payout, smaller balances rolling to the next cycle. Advertisers pay via CPC/CPM auction.

Platform

Native ad network

Scores

Revenue yield & demand quality

3.8

Recommendation widget performance

3.6

Ad quality & content standards

3.4

Publisher control over placements

3.5

Reader experience & page speed

3.2

Reporting, reconciliation & payout reliability

3.4

Formats & integration

3.7

Commercial terms transparency

2.4

Privacy & standards compliance

3.6

Strengths

✓ MGID smart widget offers high degree of design flexibility

✓ Detailed audience targeting

Limitations

✗ Questionable customer support

Sharethrough

3.5

Rating

★ 3.5/5

Pricing

Standard SSP fee/rev-share