Up to 4 at once.
| Criteria | Ad.Style | TripleLift |
|---|---|---|
| Weighted Score | 3.3/5 | 3.9/5 |
| Pricing | Revenue-share for publishers, paid on the 30th of the following month with a $10 minimum payout; advertisers pay via CPC. | Free for publishers; TripleLift monetises through a take rate on programmatic revenue. Rates are not published; contact the vendor for terms. |
| Platform Type | Native ad network | Supply-side platform |
| Revenue yield & demand quality | 3.0/5 | 4.6/5 |
| Recommendation widget performance | 3.0/5 | 0.5/5 |
| Ad quality & content standards | 2.8/5 | 4.5/5 |
| Publisher control over placements | 2.8/5 | 4.2/5 |
| Reader experience & page speed | 4.0/5 | 4.3/5 |
| Reporting, reconciliation & payout reliability | 2.8/5 | 2.8/5 |
| Formats & integration | 3.5/5 | 4.7/5 |
| Commercial terms transparency | 2.6/5 | 2.5/5 |
| Privacy & standards compliance | 2.5/5 | 4.2/5 |
| Strengths | ✓ Easy-to-use interface ✓ Access to a wide variety of international audiences | ✓ Control over audience segmentation ✓ Leverage first-party data to sell inventory |
| Limitations | ✗ Limited basket of payment options | ✗ Could use some more metric tracking options ✗ Limited campaign optimization options |
Ad.Style
3.3
Rating
★ 3.3/5
Pricing
Revenue-share for publishers, paid on the 30th of the following month with a $10 minimum payout; advertisers pay via CPC.
Platform
Native ad network
Scores
Revenue yield & demand quality
3.0
Recommendation widget performance
3.0
Ad quality & content standards
2.8
Publisher control over placements
2.8
Reader experience & page speed
4.0
Reporting, reconciliation & payout reliability
2.8
Formats & integration
3.5
Commercial terms transparency
2.6
Privacy & standards compliance
2.5
Strengths
✓ Easy-to-use interface
✓ Access to a wide variety of international audiences
Limitations
✗ Limited basket of payment options
TripleLift
3.9
Rating
★ 3.9/5
Pricing
Free for publishers; TripleLift monetises through a take rate on programmatic revenue. Rates are not published; contact the vendor for terms.
Platform
Supply-side platform
Scores
Revenue yield & demand quality
4.6
Recommendation widget performance
0.5
Ad quality & content standards
4.5
Publisher control over placements
4.2
Reader experience & page speed
4.3
Reporting, reconciliation & payout reliability
2.8
Formats & integration
4.7
Commercial terms transparency
2.5
Privacy & standards compliance
4.2
Strengths
✓ Control over audience segmentation
✓ Leverage first-party data to sell inventory
Limitations
✗ Could use some more metric tracking options
✗ Limited campaign optimization options
