Up to 4 at once.
| Criteria | Blockthrough | OptinMonster |
|---|---|---|
| Weighted Score | 4.1/5 | 3.1/5 |
| Pricing | Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required. | Plans billed annually: Basic $9/month (2,500 impressions), Plus $27/month (10,000), Pro $37/month (25,000), Growth $67/month (100,000). These are first-year introductory prices; renewals are at full price. (vendor pricing page, checked 19 Oct 2026) |
| Platform Type | Adblock recovery | Adblock recovery |
| Recovery rate & revenue recovered | 3.5/5 | 1.0/5 |
| Detection accuracy & circumvention resilience | 3.2/5 | 2.2/5 |
| Acceptable Ads & consent-compliant delivery | 4.8/5 | 0.8/5 |
| Reader experience | 4.0/5 | 3.5/5 |
| Alternative monetisation for blockers | 1.5/5 | 3.2/5 |
| Ad stack compatibility | 4.5/5 | 0.6/5 |
| Recovery reporting | 4.0/5 | 1.0/5 |
| Page speed impact | 3.8/5 | 3.5/5 |
| Integration effort | 4.5/5 | 3.8/5 |
| Legal compliance | 3.5/5 | 2.5/5 |
| Strengths | ✓ Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program ✓ Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex | ✓ Broadest suite of publisher tools on the list ✓ Used on 1.2 million+ sites including Harvard and TripAdvisor |
| Limitations | ✗ Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it ✗ Pricing not publicly disclosed | ✗ Adblock detection is barer than dedicated solutions — a multi-use tool, not specialized ✗ Better for small publishers; the top Growth plan caps campaigns at 100,000 impressions a month, limiting enterprise use |
Blockthrough
4.1
Rating
★ 4.1/5
Pricing
Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required.
Platform
Adblock recovery
Scores
Recovery rate & revenue recovered
3.5
Detection accuracy & circumvention resilience
3.2
Acceptable Ads & consent-compliant delivery
4.8
Reader experience
4.0
Alternative monetisation for blockers
1.5
Ad stack compatibility
4.5
Recovery reporting
4.0
Page speed impact
3.8
Integration effort
4.5
Legal compliance
3.5
Strengths
✓ Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program
✓ Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex
Limitations
✗ Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it
✗ Pricing not publicly disclosed
OptinMonster
3.1
Rating
★ 3.1/5
Pricing
Plans billed annually: Basic $9/month (2,500 impressions), Plus $27/month (10,000), Pro $37/month (25,000), Growth $67/month (100,000). These are first-year introductory prices; renewals are at full price. (vendor pricing page, checked 19 Oct 2026)
Platform
Adblock recovery
Scores
Recovery rate & revenue recovered
1.0
Detection accuracy & circumvention resilience
2.2
Acceptable Ads & consent-compliant delivery
0.8
Reader experience
3.5
Alternative monetisation for blockers
3.2
Ad stack compatibility
0.6
Recovery reporting
1.0
Page speed impact
3.5
Integration effort
3.8
Legal compliance
2.5
Strengths
✓ Broadest suite of publisher tools on the list
✓ Used on 1.2 million+ sites including Harvard and TripAdvisor
Limitations
✗ Adblock detection is barer than dedicated solutions — a multi-use tool, not specialized
✗ Better for small publishers; the top Growth plan caps campaigns at 100,000 impressions a month, limiting enterprise use
