Up to 4 at once.
| Criteria | Blockthrough | Sulvo |
|---|---|---|
| Weighted Score | 4.1/5 | 3.6/5 |
| Pricing | Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required. | Custom pricing; contact the vendor for a quote. Free 100-point diagnostic and 30-day Unblocker trial; Enterprise managed service from 250M+ monthly impressions. |
| Platform Type | Adblock recovery | Adblock recovery |
| Recovery rate & revenue recovered | 3.5/5 | 3.8/5 |
| Detection accuracy & circumvention resilience | 3.2/5 | 3.5/5 |
| Acceptable Ads & consent-compliant delivery | 4.8/5 | 2.5/5 |
| Reader experience | 4.0/5 | 3.2/5 |
| Alternative monetisation for blockers | 1.5/5 | 0.5/5 |
| Ad stack compatibility | 4.5/5 | 4.2/5 |
| Recovery reporting | 4.0/5 | 3.0/5 |
| Page speed impact | 3.8/5 | 3.0/5 |
| Integration effort | 4.5/5 | 3.5/5 |
| Legal compliance | 3.5/5 | 3.5/5 |
| Strengths | ✓ Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program ✓ Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex | ✓ Active recovery of ad-blocked and consent-missing impressions using existing ad units ✓ Works alongside Google Ad Manager and Prebid.js without replacing the stack |
| Limitations | ✗ Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it ✗ Pricing not publicly disclosed | ✗ No published pricing or revenue-share terms ✗ Managed Enterprise service starts at 250M+ monthly impressions |
Blockthrough
4.1
Rating
★ 4.1/5
Pricing
Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required.
Platform
Adblock recovery
Scores
Recovery rate & revenue recovered
3.5
Detection accuracy & circumvention resilience
3.2
Acceptable Ads & consent-compliant delivery
4.8
Reader experience
4.0
Alternative monetisation for blockers
1.5
Ad stack compatibility
4.5
Recovery reporting
4.0
Page speed impact
3.8
Integration effort
4.5
Legal compliance
3.5
Strengths
✓ Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program
✓ Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex
Limitations
✗ Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it
✗ Pricing not publicly disclosed
Sulvo
3.6
Rating
★ 3.6/5
Pricing
Custom pricing; contact the vendor for a quote. Free 100-point diagnostic and 30-day Unblocker trial; Enterprise managed service from 250M+ monthly impressions.
Platform
Adblock recovery
Scores
Recovery rate & revenue recovered
3.8
Detection accuracy & circumvention resilience
3.5
Acceptable Ads & consent-compliant delivery
2.5
Reader experience
3.2
Alternative monetisation for blockers
0.5
Ad stack compatibility
4.2
Recovery reporting
3.0
Page speed impact
3.0
Integration effort
3.5
Legal compliance
3.5
Strengths
✓ Active recovery of ad-blocked and consent-missing impressions using existing ad units
✓ Works alongside Google Ad Manager and Prebid.js without replacing the stack
Limitations
✗ No published pricing or revenue-share terms
✗ Managed Enterprise service starts at 250M+ monthly impressions
