Up to 4 at once.
| Criteria | Blockthrough | Publir |
|---|---|---|
| Weighted Score | 4.1/5 | 3.8/5 |
| Pricing | Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required. | Dynamic Ad Optimization $7.50/month. (vendor pricing page, verified 2026-08-06) |
| Platform Type | Adblock recovery | Adblock recovery |
| Recovery rate & revenue recovered | 3.5/5 | 3.0/5 |
| Detection accuracy & circumvention resilience | 3.2/5 | 3.2/5 |
| Acceptable Ads & consent-compliant delivery | 4.8/5 | 1.8/5 |
| Reader experience | 4.0/5 | 4.2/5 |
| Alternative monetisation for blockers | 1.5/5 | 4.4/5 |
| Ad stack compatibility | 4.5/5 | 2.2/5 |
| Recovery reporting | 4.0/5 | 3.0/5 |
| Page speed impact | 3.8/5 | 1.8/5 |
| Integration effort | 4.5/5 | 3.2/5 |
| Legal compliance | 3.5/5 | 3.0/5 |
| Strengths | ✓ Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program ✓ Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex | ✓ Strong stress test performance — intercepted both Adblock Plus and AdGuard ✓ AI-based smart rules for conditional user interception |
| Limitations | ✗ Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it ✗ Pricing not publicly disclosed | ✗ Less well-known — only appears on small publisher sites like Ballotpedia and Untapped New York ✗ Usage fees per 1,000 impressions and per subscriber add to the base platform fee as traffic grows |
Blockthrough
4.1
Rating
★ 4.1/5
Pricing
Revenue-share model based on incremental earnings; no setup fees, upfront costs, or long-term commitments required.
Platform
Adblock recovery
Scores
Recovery rate & revenue recovered
3.5
Detection accuracy & circumvention resilience
3.2
Acceptable Ads & consent-compliant delivery
4.8
Reader experience
4.0
Alternative monetisation for blockers
1.5
Ad stack compatibility
4.5
Recovery reporting
4.0
Page speed impact
3.8
Integration effort
4.5
Legal compliance
3.5
Strengths
✓ Owned by eyeo — developer of Adblock Plus and the Acceptable Ads program
✓ Used on 10,000+ websites including Cafe Media, Prisma Media, and Complex
Limitations
✗ Stress test: only able to whitelist ads through Adblock Plus; AdGuard and others ignored it
✗ Pricing not publicly disclosed
Publir
3.8
Rating
★ 3.8/5
Pricing
Dynamic Ad Optimization $7.50/month. (vendor pricing page, verified 2026-08-06)
Platform
Adblock recovery
Scores
Recovery rate & revenue recovered
3.0
Detection accuracy & circumvention resilience
3.2
Acceptable Ads & consent-compliant delivery
1.8
Reader experience
4.2
Alternative monetisation for blockers
4.4
Ad stack compatibility
2.2
Recovery reporting
3.0
Page speed impact
1.8
Integration effort
3.2
Legal compliance
3.0
Strengths
✓ Strong stress test performance — intercepted both Adblock Plus and AdGuard
✓ AI-based smart rules for conditional user interception
Limitations
✗ Less well-known — only appears on small publisher sites like Ballotpedia and Untapped New York
✗ Usage fees per 1,000 impressions and per subscriber add to the base platform fee as traffic grows
