Up to 4 at once.
| Criteria | Chartbeat | NPAW |
|---|---|---|
| Weighted Score | 4.0/5 | 3.4/5 |
| Pricing | Four tiers (Essentials, Plus, Premium, Enterprise), priced by web and native app pageviews; contact the vendor for a quote. | Custom enterprise pricing based on playback volume and features; no public pricing tiers available. |
| Platform Type | Content analytics | Video monetization |
| Real-time & historical content performance | 4.8/5 | 3.2/5 |
| Audience & loyalty metrics | 4.6/5 | 3.8/5 |
| Conversion & revenue attribution | 3.8/5 | 3.5/5 |
| Newsroom workflow integration | 4.5/5 | 1.5/5 |
| Data accuracy & methodology | 3.6/5 | 2.2/5 |
| Data export, API & warehouse | 4.0/5 | 2.2/5 |
| Search, social & AI referral tracking | 3.5/5 | 1.0/5 |
| Predictive insights & recommendations | 3.8/5 | 3.5/5 |
| Cookieless & privacy-safe measurement | 3.8/5 | 3.0/5 |
| Tag weight & page performance | 3.0/5 | 1.8/5 |
| Strengths | ✓ Real-time monitoring of page views, scroll depth, and active readers ✓ User-friendly dashboard highlighting top-performing stories and content placement | ✓ Player- and CDN-agnostic integration across devices ✓ Analyzes audience behaviour according to device type and tailors distinguished content strategies |
| Limitations | ✗ Entry plans might seem expensive for smaller publications ✗ No published prices; costs depend on web and app pageview volume | ✗ Does not directly support keyword research or search engine optimization metrics ✗ Not suitable for multi-channel or off-site performance tracking |
Chartbeat
4.0
Rating
★ 4.0/5
Pricing
Four tiers (Essentials, Plus, Premium, Enterprise), priced by web and native app pageviews; contact the vendor for a quote.
Platform
Content analytics
Scores
Real-time & historical content performance
4.8
Audience & loyalty metrics
4.6
Conversion & revenue attribution
3.8
Newsroom workflow integration
4.5
Data accuracy & methodology
3.6
Data export, API & warehouse
4.0
Search, social & AI referral tracking
3.5
Predictive insights & recommendations
3.8
Cookieless & privacy-safe measurement
3.8
Tag weight & page performance
3.0
Strengths
✓ Real-time monitoring of page views, scroll depth, and active readers
✓ User-friendly dashboard highlighting top-performing stories and content placement
Limitations
✗ Entry plans might seem expensive for smaller publications
✗ No published prices; costs depend on web and app pageview volume
NPAW
3.4
Rating
★ 3.4/5
Pricing
Custom enterprise pricing based on playback volume and features; no public pricing tiers available.
Platform
Video monetization
Scores
Real-time & historical content performance
3.2
Audience & loyalty metrics
3.8
Conversion & revenue attribution
3.5
Newsroom workflow integration
1.5
Data accuracy & methodology
2.2
Data export, API & warehouse
2.2
Search, social & AI referral tracking
1.0
Predictive insights & recommendations
3.5
Cookieless & privacy-safe measurement
3.0
Tag weight & page performance
1.8
Strengths
✓ Player- and CDN-agnostic integration across devices
✓ Analyzes audience behaviour according to device type and tailors distinguished content strategies
Limitations
✗ Does not directly support keyword research or search engine optimization metrics
✗ Not suitable for multi-channel or off-site performance tracking
