Up to 4 at once.
| Criteria | Metrics for News | NPAW |
|---|---|---|
| Weighted Score | 3.7/5 | 3.4/5 |
| Pricing | Custom pricing based on newsroom size; often accessible via API-sponsored grants or industry partnerships. | Custom enterprise pricing based on playback volume and features; no public pricing tiers available. |
| Platform Type | Content analytics | Video monetization |
| Real-time & historical content performance | 3.8/5 | 3.2/5 |
| Audience & loyalty metrics | 3.8/5 | 3.8/5 |
| Conversion & revenue attribution | 4.0/5 | 3.5/5 |
| Newsroom workflow integration | 3.5/5 | 1.5/5 |
| Data accuracy & methodology | 1.8/5 | 2.2/5 |
| Data export, API & warehouse | 2.2/5 | 2.2/5 |
| Search, social & AI referral tracking | 2.0/5 | 1.0/5 |
| Predictive insights & recommendations | 3.7/5 | 3.5/5 |
| Cookieless & privacy-safe measurement | 2.5/5 | 3.0/5 |
| Tag weight & page performance | 2.8/5 | 1.8/5 |
| Strengths | ✓ Blended engagement scores customisable to newsroom goals ✓ Does not demand expertise in analytics | ✓ Player- and CDN-agnostic integration across devices ✓ Analyzes audience behaviour according to device type and tailors distinguished content strategies |
| Limitations | ✗ Navigating advanced custom reports can be challenging if the team is not well-versed in tags and metrics ✗ No free trial; pricing is available only by contacting the team | ✗ Does not directly support keyword research or search engine optimization metrics ✗ Not suitable for multi-channel or off-site performance tracking |
Metrics for News
3.7
Rating
★ 3.7/5
Pricing
Custom pricing based on newsroom size; often accessible via API-sponsored grants or industry partnerships.
Platform
Content analytics
Scores
Real-time & historical content performance
3.8
Audience & loyalty metrics
3.8
Conversion & revenue attribution
4.0
Newsroom workflow integration
3.5
Data accuracy & methodology
1.8
Data export, API & warehouse
2.2
Search, social & AI referral tracking
2.0
Predictive insights & recommendations
3.7
Cookieless & privacy-safe measurement
2.5
Tag weight & page performance
2.8
Strengths
✓ Blended engagement scores customisable to newsroom goals
✓ Does not demand expertise in analytics
Limitations
✗ Navigating advanced custom reports can be challenging if the team is not well-versed in tags and metrics
✗ No free trial; pricing is available only by contacting the team
NPAW
3.4
Rating
★ 3.4/5
Pricing
Custom enterprise pricing based on playback volume and features; no public pricing tiers available.
Platform
Video monetization
Scores
Real-time & historical content performance
3.2
Audience & loyalty metrics
3.8
Conversion & revenue attribution
3.5
Newsroom workflow integration
1.5
Data accuracy & methodology
2.2
Data export, API & warehouse
2.2
Search, social & AI referral tracking
1.0
Predictive insights & recommendations
3.5
Cookieless & privacy-safe measurement
3.0
Tag weight & page performance
1.8
Strengths
✓ Player- and CDN-agnostic integration across devices
✓ Analyzes audience behaviour according to device type and tailors distinguished content strategies
Limitations
✗ Does not directly support keyword research or search engine optimization metrics
✗ Not suitable for multi-channel or off-site performance tracking
