Up to 4 at once.
| Criteria | iZooto | Pushwoosh |
|---|---|---|
| Weighted Score | 3.9/5 | 3.7/5 |
| Pricing | Custom pricing; contact the vendor for a quote. | Free up to 1,000 MAU; Push only from $7 per 1,000 MAU (limited offer); Omnichannel $13 per 1,000 MAU; Email only $5 per 1,000 monthly recipients; custom plans above $3,000/month. |
| Platform Type | Push notification platform | Customer engagement platform |
| Delivery speed & reliability at scale | 3.0/5 | 4.6/5 |
| Targeting & segmentation | 3.2/5 | 4.2/5 |
| Opt-in rate optimisation | 3.8/5 | 3.8/5 |
| Automation & triggers | 3.5/5 | 4.1/5 |
| Analytics & attribution | 3.0/5 | 3.8/5 |
| Rich content & formats | 4.2/5 | 4.0/5 |
| Monetisation | 4.8/5 | 1.2/5 |
| Platform coverage | 4.0/5 | 4.7/5 |
| Integration effort & page speed | 3.5/5 | 3.5/5 |
| Privacy & compliance | 3.0/5 | 4.2/5 |
| Strengths | ✓ Built specifically for publishers and editors ✓ Flywheel approach to audience retention rather than classic funnel | ✓ Multi-channel: mobile push, web push, in-app messaging, and email marketing ✓ No-code in-app messaging with templates |
| Limitations | ✗ No public pricing; quotes are provided via sales ✗ iZooto describes its own pricing as 'slightly higher than others' | ✗ Free tier is limited to 1,000 monthly active users ✗ Per-MAU pricing ($13 per 1,000 MAU on Omnichannel) adds up for apps with large active audiences |
iZooto
3.9
Rating
★ 3.9/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
3.0
Targeting & segmentation
3.2
Opt-in rate optimisation
3.8
Automation & triggers
3.5
Analytics & attribution
3.0
Rich content & formats
4.2
Monetisation
4.8
Platform coverage
4.0
Integration effort & page speed
3.5
Privacy & compliance
3.0
Strengths
✓ Built specifically for publishers and editors
✓ Flywheel approach to audience retention rather than classic funnel
Limitations
✗ No public pricing; quotes are provided via sales
✗ iZooto describes its own pricing as 'slightly higher than others'
Pushwoosh
3.7
Rating
★ 3.7/5
Pricing
Free up to 1,000 MAU; Push only from $7 per 1,000 MAU (limited offer); Omnichannel $13 per 1,000 MAU; Email only $5 per 1,000 monthly recipients; custom plans above $3,000/month.
Platform
Customer engagement platform
Scores
Delivery speed & reliability at scale
4.6
Targeting & segmentation
4.2
Opt-in rate optimisation
3.8
Automation & triggers
4.1
Analytics & attribution
3.8
Rich content & formats
4.0
Monetisation
1.2
Platform coverage
4.7
Integration effort & page speed
3.5
Privacy & compliance
4.2
Strengths
✓ Multi-channel: mobile push, web push, in-app messaging, and email marketing
✓ No-code in-app messaging with templates
Limitations
✗ Free tier is limited to 1,000 monthly active users
✗ Per-MAU pricing ($13 per 1,000 MAU on Omnichannel) adds up for apps with large active audiences
