iZooto vs ProPush

Side by side on the same benchmark criteria.

Add a toolUp to 4 at once.

Criteria	iZooto	ProPush
Weighted Score	3.9/5	2.7/5
Pricing	Custom pricing; contact the vendor for a quote.	Free to join; publishers earn RevShare on notifications delivered to their subscribers, with weekly payouts.
Platform Type	Push notification platform	Push monetisation network
Delivery speed & reliability at scale	3.0/5	3.0/5
Targeting & segmentation	3.2/5	0.8/5
Opt-in rate optimisation	3.8/5	4.2/5
Automation & triggers	3.5/5	0.6/5
Analytics & attribution	3.0/5	3.8/5
Rich content & formats	4.2/5	3.0/5
Monetisation	4.8/5	4.8/5
Platform coverage	4.0/5	2.0/5
Integration effort & page speed	3.5/5	4.0/5
Privacy & compliance	3.0/5	2.0/5
Strengths	✓ Built specifically for publishers and editors ✓ Flywheel approach to audience retention rather than classic funnel	✓ Easy to set up and use ✓ Customizable templates improve conversion rates
Limitations	✗ No public pricing; quotes are provided via sales ✗ iZooto describes its own pricing as 'slightly higher than others'	✗ Limited integrations with other platforms ✗ Some users report technical issues

iZooto

3.9

Rating

★ 3.9/5

Pricing

Custom pricing; contact the vendor for a quote.

Platform

Push notification platform

Scores

Delivery speed & reliability at scale

3.0

Targeting & segmentation

3.2

Opt-in rate optimisation

3.8

Automation & triggers

3.5

Analytics & attribution

3.0

Rich content & formats

4.2

Monetisation

4.8

Platform coverage

4.0

Integration effort & page speed

3.5

Privacy & compliance

3.0

Strengths

✓ Built specifically for publishers and editors

✓ Flywheel approach to audience retention rather than classic funnel

Limitations

✗ No public pricing; quotes are provided via sales

✗ iZooto describes its own pricing as 'slightly higher than others'

ProPush

2.7

Rating

★ 2.7/5

Pricing

Free to join; publishers earn RevShare on notifications delivered to their subscribers, with weekly payouts.