Up to 4 at once.
| Criteria | OneSignal | WebEngage |
|---|---|---|
| Weighted Score | 3.9/5 | 2.5/5 |
| Pricing | Free plan (10,000 web push subscribers per send, 1,000 mobile MAU); Growth from $19/month plus usage; Professional and Enterprise are custom-priced on annual contracts. | Custom pricing; contact the vendor for a quote (demo required). |
| Platform Type | Push notification platform | Customer engagement platform |
| Delivery speed & reliability at scale | 4.5/5 | 4.5/5 |
| Targeting & segmentation | 4.7/5 | 4.7/5 |
| Opt-in rate optimisation | 4.5/5 | 3.7/5 |
| Automation & triggers | 4.6/5 | 4.6/5 |
| Analytics & attribution | 3.8/5 | 4.5/5 |
| Rich content & formats | 4.5/5 | 4.4/5 |
| Monetisation | 0.8/5 | 2.2/5 |
| Platform coverage | 4.8/5 | 4.6/5 |
| Integration effort & page speed | 4.6/5 | 2.5/5 |
| Privacy & compliance | 3.5/5 | 4.2/5 |
| Strengths | ✓ Serves both eCommerce and publishing sectors with tailored functionality ✓ Category selection in opt-in prompts for user content preferences | ✓ Comprehensive omnichannel engagement suite (push, in-app, email, SMS, WhatsApp) ✓ Customer data platform with segmentation and analytics |
| Limitations | ✗ Free tier has limited features ✗ Growth plan costs scale up with subscriber numbers and channels | ✗ Greater focus on eCommerce rather than publishing ✗ No pricing transparency — requires demo and individual discussion |
OneSignal
3.9
Rating
★ 3.9/5
Pricing
Free plan (10,000 web push subscribers per send, 1,000 mobile MAU); Growth from $19/month plus usage; Professional and Enterprise are custom-priced on annual contracts.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
4.5
Targeting & segmentation
4.7
Opt-in rate optimisation
4.5
Automation & triggers
4.6
Analytics & attribution
3.8
Rich content & formats
4.5
Monetisation
0.8
Platform coverage
4.8
Integration effort & page speed
4.6
Privacy & compliance
3.5
Strengths
✓ Serves both eCommerce and publishing sectors with tailored functionality
✓ Category selection in opt-in prompts for user content preferences
Limitations
✗ Free tier has limited features
✗ Growth plan costs scale up with subscriber numbers and channels
WebEngage
2.5
Rating
★ 2.5/5
Pricing
Custom pricing; contact the vendor for a quote (demo required).
Platform
Customer engagement platform
Scores
Delivery speed & reliability at scale
4.5
Targeting & segmentation
4.7
Opt-in rate optimisation
3.7
Automation & triggers
4.6
Analytics & attribution
4.5
Rich content & formats
4.4
Monetisation
2.2
Platform coverage
4.6
Integration effort & page speed
2.5
Privacy & compliance
4.2
Strengths
✓ Comprehensive omnichannel engagement suite (push, in-app, email, SMS, WhatsApp)
✓ Customer data platform with segmentation and analytics
Limitations
✗ Greater focus on eCommerce rather than publishing
✗ No pricing transparency — requires demo and individual discussion
