Up to 4 at once.
| Criteria | Pushwoosh | WebEngage |
|---|---|---|
| Weighted Score | 3.7/5 | 2.5/5 |
| Pricing | Free up to 1,000 MAU; Push only from $7 per 1,000 MAU (limited offer); Omnichannel $13 per 1,000 MAU; Email only $5 per 1,000 monthly recipients; custom plans above $3,000/month. | Custom pricing; contact the vendor for a quote (demo required). |
| Platform Type | Customer engagement platform | Customer engagement platform |
| Delivery speed & reliability at scale | 4.6/5 | 4.5/5 |
| Targeting & segmentation | 4.2/5 | 4.7/5 |
| Opt-in rate optimisation | 3.8/5 | 3.7/5 |
| Automation & triggers | 4.1/5 | 4.6/5 |
| Analytics & attribution | 3.8/5 | 4.5/5 |
| Rich content & formats | 4.0/5 | 4.4/5 |
| Monetisation | 1.2/5 | 2.2/5 |
| Platform coverage | 4.7/5 | 4.6/5 |
| Integration effort & page speed | 3.5/5 | 2.5/5 |
| Privacy & compliance | 4.2/5 | 4.2/5 |
| Strengths | ✓ Multi-channel: mobile push, web push, in-app messaging, and email marketing ✓ No-code in-app messaging with templates | ✓ Comprehensive omnichannel engagement suite (push, in-app, email, SMS, WhatsApp) ✓ Customer data platform with segmentation and analytics |
| Limitations | ✗ Free tier is limited to 1,000 monthly active users ✗ Per-MAU pricing ($13 per 1,000 MAU on Omnichannel) adds up for apps with large active audiences | ✗ Greater focus on eCommerce rather than publishing ✗ No pricing transparency — requires demo and individual discussion |
Pushwoosh
3.7
Rating
★ 3.7/5
Pricing
Free up to 1,000 MAU; Push only from $7 per 1,000 MAU (limited offer); Omnichannel $13 per 1,000 MAU; Email only $5 per 1,000 monthly recipients; custom plans above $3,000/month.
Platform
Customer engagement platform
Scores
Delivery speed & reliability at scale
4.6
Targeting & segmentation
4.2
Opt-in rate optimisation
3.8
Automation & triggers
4.1
Analytics & attribution
3.8
Rich content & formats
4.0
Monetisation
1.2
Platform coverage
4.7
Integration effort & page speed
3.5
Privacy & compliance
4.2
Strengths
✓ Multi-channel: mobile push, web push, in-app messaging, and email marketing
✓ No-code in-app messaging with templates
Limitations
✗ Free tier is limited to 1,000 monthly active users
✗ Per-MAU pricing ($13 per 1,000 MAU on Omnichannel) adds up for apps with large active audiences
WebEngage
2.5
Rating
★ 2.5/5
Pricing
Custom pricing; contact the vendor for a quote (demo required).
Platform
Customer engagement platform
Scores
Delivery speed & reliability at scale
4.5
Targeting & segmentation
4.7
Opt-in rate optimisation
3.7
Automation & triggers
4.6
Analytics & attribution
4.5
Rich content & formats
4.4
Monetisation
2.2
Platform coverage
4.6
Integration effort & page speed
2.5
Privacy & compliance
4.2
Strengths
✓ Comprehensive omnichannel engagement suite (push, in-app, email, SMS, WhatsApp)
✓ Customer data platform with segmentation and analytics
Limitations
✗ Greater focus on eCommerce rather than publishing
✗ No pricing transparency — requires demo and individual discussion
