Up to 4 at once.
| Criteria | Airship | iZooto |
|---|---|---|
| Weighted Score | 3.3/5 | 3.9/5 |
| Pricing | Custom quote for the Airship Experience Platform (AXP); a self-service, no-code Airship Essentials plan is also available. Prices are not published. | Custom pricing; contact the vendor for a quote. |
| Platform Type | Push notification platform | Push notification platform |
| Delivery speed & reliability at scale | 4.0/5 | 3.0/5 |
| Targeting & segmentation | 4.8/5 | 3.2/5 |
| Opt-in rate optimisation | 4.3/5 | 3.8/5 |
| Automation & triggers | 4.8/5 | 3.5/5 |
| Analytics & attribution | 4.5/5 | 3.0/5 |
| Rich content & formats | 4.7/5 | 4.2/5 |
| Monetisation | 2.0/5 | 4.8/5 |
| Platform coverage | 4.8/5 | 4.0/5 |
| Integration effort & page speed | 2.0/5 | 3.5/5 |
| Privacy & compliance | 4.7/5 | 3.0/5 |
| Strengths | ✓ Mobile-first platform used by media brands including the BBC and the Wall Street Journal ✓ Sophisticated journey orchestration for personalised multi-channel engagement | ✓ Built specifically for publishers and editors ✓ Flywheel approach to audience retention rather than classic funnel |
| Limitations | ✗ Full platform (AXP) is custom-quoted; Essentials is a lighter self-serve option ✗ Complexity appropriate for enterprise scale — overkill for simpler needs | ✗ No public pricing; quotes are provided via sales ✗ iZooto describes its own pricing as 'slightly higher than others' |
Airship
3.3
Rating
★ 3.3/5
Pricing
Custom quote for the Airship Experience Platform (AXP); a self-service, no-code Airship Essentials plan is also available. Prices are not published.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
4.0
Targeting & segmentation
4.8
Opt-in rate optimisation
4.3
Automation & triggers
4.8
Analytics & attribution
4.5
Rich content & formats
4.7
Monetisation
2.0
Platform coverage
4.8
Integration effort & page speed
2.0
Privacy & compliance
4.7
Strengths
✓ Mobile-first platform used by media brands including the BBC and the Wall Street Journal
✓ Sophisticated journey orchestration for personalised multi-channel engagement
Limitations
✗ Full platform (AXP) is custom-quoted; Essentials is a lighter self-serve option
✗ Complexity appropriate for enterprise scale — overkill for simpler needs
iZooto
3.9
Rating
★ 3.9/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
3.0
Targeting & segmentation
3.2
Opt-in rate optimisation
3.8
Automation & triggers
3.5
Analytics & attribution
3.0
Rich content & formats
4.2
Monetisation
4.8
Platform coverage
4.0
Integration effort & page speed
3.5
Privacy & compliance
3.0
Strengths
✓ Built specifically for publishers and editors
✓ Flywheel approach to audience retention rather than classic funnel
Limitations
✗ No public pricing; quotes are provided via sales
✗ iZooto describes its own pricing as 'slightly higher than others'
