Up to 4 at once.
| Criteria | Airship | OneSignal |
|---|---|---|
| Weighted Score | 3.3/5 | 3.9/5 |
| Pricing | Custom quote for the Airship Experience Platform (AXP); a self-service, no-code Airship Essentials plan is also available. Prices are not published. | Free plan (10,000 web push subscribers per send, 1,000 mobile MAU); Growth from $19/month plus usage; Professional and Enterprise are custom-priced on annual contracts. |
| Platform Type | Push notification platform | Push notification platform |
| Delivery speed & reliability at scale | 4.0/5 | 4.5/5 |
| Targeting & segmentation | 4.8/5 | 4.7/5 |
| Opt-in rate optimisation | 4.3/5 | 4.5/5 |
| Automation & triggers | 4.8/5 | 4.6/5 |
| Analytics & attribution | 4.5/5 | 3.8/5 |
| Rich content & formats | 4.7/5 | 4.5/5 |
| Monetisation | 2.0/5 | 0.8/5 |
| Platform coverage | 4.8/5 | 4.8/5 |
| Integration effort & page speed | 2.0/5 | 4.6/5 |
| Privacy & compliance | 4.7/5 | 3.5/5 |
| Strengths | ✓ Mobile-first platform used by media brands including the BBC and the Wall Street Journal ✓ Sophisticated journey orchestration for personalised multi-channel engagement | ✓ Serves both eCommerce and publishing sectors with tailored functionality ✓ Category selection in opt-in prompts for user content preferences |
| Limitations | ✗ Full platform (AXP) is custom-quoted; Essentials is a lighter self-serve option ✗ Complexity appropriate for enterprise scale — overkill for simpler needs | ✗ Free tier has limited features ✗ Growth plan costs scale up with subscriber numbers and channels |
Airship
3.3
Rating
★ 3.3/5
Pricing
Custom quote for the Airship Experience Platform (AXP); a self-service, no-code Airship Essentials plan is also available. Prices are not published.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
4.0
Targeting & segmentation
4.8
Opt-in rate optimisation
4.3
Automation & triggers
4.8
Analytics & attribution
4.5
Rich content & formats
4.7
Monetisation
2.0
Platform coverage
4.8
Integration effort & page speed
2.0
Privacy & compliance
4.7
Strengths
✓ Mobile-first platform used by media brands including the BBC and the Wall Street Journal
✓ Sophisticated journey orchestration for personalised multi-channel engagement
Limitations
✗ Full platform (AXP) is custom-quoted; Essentials is a lighter self-serve option
✗ Complexity appropriate for enterprise scale — overkill for simpler needs
OneSignal
3.9
Rating
★ 3.9/5
Pricing
Free plan (10,000 web push subscribers per send, 1,000 mobile MAU); Growth from $19/month plus usage; Professional and Enterprise are custom-priced on annual contracts.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
4.5
Targeting & segmentation
4.7
Opt-in rate optimisation
4.5
Automation & triggers
4.6
Analytics & attribution
3.8
Rich content & formats
4.5
Monetisation
0.8
Platform coverage
4.8
Integration effort & page speed
4.6
Privacy & compliance
3.5
Strengths
✓ Serves both eCommerce and publishing sectors with tailored functionality
✓ Category selection in opt-in prompts for user content preferences
Limitations
✗ Free tier has limited features
✗ Growth plan costs scale up with subscriber numbers and channels
