Up to 4 at once.
| Criteria | Airship | SendPulse |
|---|---|---|
| Weighted Score | 3.3/5 | 2.6/5 |
| Pricing | Custom quote for the Airship Experience Platform (AXP); a self-service, no-code Airship Essentials plan is also available. Prices are not published. | Web push is free for up to 10,000 subscribers; paid web push plans are priced by subscriber count. Email, SMS and chatbots are billed separately. |
| Platform Type | Push notification platform | Multichannel marketing platform |
| Delivery speed & reliability at scale | 4.0/5 | 2.8/5 |
| Targeting & segmentation | 4.8/5 | 3.5/5 |
| Opt-in rate optimisation | 4.3/5 | 3.2/5 |
| Automation & triggers | 4.8/5 | 3.8/5 |
| Analytics & attribution | 4.5/5 | 2.6/5 |
| Rich content & formats | 4.7/5 | 3.4/5 |
| Monetisation | 2.0/5 | 1.5/5 |
| Platform coverage | 4.8/5 | 3.2/5 |
| Integration effort & page speed | 2.0/5 | 3.8/5 |
| Privacy & compliance | 4.7/5 | 3.3/5 |
| Strengths | ✓ Mobile-first platform used by media brands including the BBC and the Wall Street Journal ✓ Sophisticated journey orchestration for personalised multi-channel engagement | ✓ Free tier for up to 10,000 subscribers with unlimited web push notifications ✓ Single line of code for easy setup on mobile and desktop |
| Limitations | ✗ Full platform (AXP) is custom-quoted; Essentials is a lighter self-serve option ✗ Complexity appropriate for enterprise scale — overkill for simpler needs | ✗ Pro tier pricing can scale up to $3,300/month for unlimited subscribers ✗ Free tier limited to web push only (under 10,000 subscribers) |
Airship
3.3
Rating
★ 3.3/5
Pricing
Custom quote for the Airship Experience Platform (AXP); a self-service, no-code Airship Essentials plan is also available. Prices are not published.
Platform
Push notification platform
Scores
Delivery speed & reliability at scale
4.0
Targeting & segmentation
4.8
Opt-in rate optimisation
4.3
Automation & triggers
4.8
Analytics & attribution
4.5
Rich content & formats
4.7
Monetisation
2.0
Platform coverage
4.8
Integration effort & page speed
2.0
Privacy & compliance
4.7
Strengths
✓ Mobile-first platform used by media brands including the BBC and the Wall Street Journal
✓ Sophisticated journey orchestration for personalised multi-channel engagement
Limitations
✗ Full platform (AXP) is custom-quoted; Essentials is a lighter self-serve option
✗ Complexity appropriate for enterprise scale — overkill for simpler needs
SendPulse
2.6
Rating
★ 2.6/5
Pricing
Web push is free for up to 10,000 subscribers; paid web push plans are priced by subscriber count. Email, SMS and chatbots are billed separately.
Platform
Multichannel marketing platform
Scores
Delivery speed & reliability at scale
2.8
Targeting & segmentation
3.5
Opt-in rate optimisation
3.2
Automation & triggers
3.8
Analytics & attribution
2.6
Rich content & formats
3.4
Monetisation
1.5
Platform coverage
3.2
Integration effort & page speed
3.8
Privacy & compliance
3.3
Strengths
✓ Free tier for up to 10,000 subscribers with unlimited web push notifications
✓ Single line of code for easy setup on mobile and desktop
Limitations
✗ Pro tier pricing can scale up to $3,300/month for unlimited subscribers
✗ Free tier limited to web push only (under 10,000 subscribers)
