Up to 4 at once.
| Criteria | Letterhead | Mailchimp |
|---|---|---|
| Weighted Score | 3.8/5 | 2.8/5 |
| Pricing | Custom quote based on number of newsletters and audience size; no public plans or free tier. | Free tier available (250 contacts, 500 monthly sends); paid plans start at $13/mo for Essentials, $20/mo for Standard, and $350/mo for Premium. |
| Platform Type | Email newsletter platform | Email newsletter platform |
| Deliverability & inbox placement | 3.8/5 | 4.5/5 |
| Audience growth tools | 3.2/5 | 3.5/5 |
| Segmentation & automation | 4.5/5 | 4.6/5 |
| Monetisation | 4.5/5 | 2.5/5 |
| Editor & template design | 3.5/5 | 4.0/5 |
| Analytics after Apple Mail Privacy Protection | 3.5/5 | 3.2/5 |
| Integrations & API | 4.5/5 | 4.7/5 |
| Subscriber management & data portability | 3.5/5 | 3.5/5 |
| Compliance & list hygiene | 2.5/5 | 3.8/5 |
| Sending performance at scale | 2.2/5 | 4.5/5 |
| Strengths | ✓ User-friendly interface ✓ Excellent customer support | ✓ Simple-to-navigate interface suitable for users of all sizes and sophistication levels ✓ AI email creator helps users quickly generate and iterate on content |
| Limitations | ✗ No published pricing; quotes depend on newsletter count and audience size ✗ Audience and sending tools are only in Suite; Studio relies on your existing ESP | ✗ Free plan has an extremely limited feature set ✗ Overage charges on all plans can lead to unexpected costs |
Letterhead
3.8
Rating
★ 3.8/5
Pricing
Custom quote based on number of newsletters and audience size; no public plans or free tier.
Platform
Email newsletter platform
Scores
Deliverability & inbox placement
3.8
Audience growth tools
3.2
Segmentation & automation
4.5
Monetisation
4.5
Editor & template design
3.5
Analytics after Apple Mail Privacy Protection
3.5
Integrations & API
4.5
Subscriber management & data portability
3.5
Compliance & list hygiene
2.5
Sending performance at scale
2.2
Strengths
✓ User-friendly interface
✓ Excellent customer support
Limitations
✗ No published pricing; quotes depend on newsletter count and audience size
✗ Audience and sending tools are only in Suite; Studio relies on your existing ESP
Mailchimp
2.8
Rating
★ 2.8/5
Pricing
Free tier available (250 contacts, 500 monthly sends); paid plans start at $13/mo for Essentials, $20/mo for Standard, and $350/mo for Premium.
Platform
Email newsletter platform
Scores
Deliverability & inbox placement
4.5
Audience growth tools
3.5
Segmentation & automation
4.6
Monetisation
2.5
Editor & template design
4.0
Analytics after Apple Mail Privacy Protection
3.2
Integrations & API
4.7
Subscriber management & data portability
3.5
Compliance & list hygiene
3.8
Sending performance at scale
4.5
Strengths
✓ Simple-to-navigate interface suitable for users of all sizes and sophistication levels
✓ AI email creator helps users quickly generate and iterate on content
Limitations
✗ Free plan has an extremely limited feature set
✗ Overage charges on all plans can lead to unexpected costs
