Sharethrough vs Taboola

Side by side on the same benchmark criteria.

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Criteria	Sharethrough	Taboola
Weighted Score	3.5/5	4.0/5
Pricing	Standard SSP fee/rev-share	Free for publishers; Taboola pays publishers a revenue share under custom contracts. Rates are not published; contact the vendor for terms.
Platform Type	Supply-side platform	Native ad network
Revenue yield & demand quality	4.2/5	4.8/5
Recommendation widget performance	3.0/5	4.6/5
Ad quality & content standards	3.8/5	3.8/5
Publisher control over placements	3.0/5	3.2/5
Reader experience & page speed	4.4/5	4.2/5
Reporting, reconciliation & payout reliability	2.4/5	4.5/5
Formats & integration	4.3/5	4.7/5
Commercial terms transparency	2.6/5	2.2/5
Privacy & standards compliance	3.2/5	4.4/5
Strengths	✓ Excellent rendering quality ✓ Broad DSP demand	✓ Campaign set up is straightforward ✓ Easy-to-use interface
Limitations	✗ Lower margins than direct sales ✗ Dependence on programmatic trends	✗ Lacks performance whitelisting ✗ Creative approval process lacks clarity

Sharethrough

3.5

Rating

★ 3.5/5

Pricing

Standard SSP fee/rev-share

Platform

Supply-side platform

Scores

Revenue yield & demand quality

4.2

Recommendation widget performance

3.0

Ad quality & content standards

3.8

Publisher control over placements

3.0

Reader experience & page speed

4.4

Reporting, reconciliation & payout reliability

2.4

Formats & integration

4.3

Commercial terms transparency

2.6

Privacy & standards compliance

3.2

Strengths

✓ Excellent rendering quality

✓ Broad DSP demand

Limitations

✗ Lower margins than direct sales

✗ Dependence on programmatic trends

Taboola

4.0

Rating

★ 4.0/5

Pricing

Free for publishers; Taboola pays publishers a revenue share under custom contracts. Rates are not published; contact the vendor for terms.