Up to 4 at once.
| Criteria | LiveRamp RampID | Optable |
|---|---|---|
| Weighted Score | 3.8/5 | 3.4/5 |
| Pricing | ATS is free for publishers; costs are built into the buy side. | Custom pricing; contact the vendor for a quote. |
| Platform Type | Identity graph | Identity and data collaboration platform |
| Match Rate & Cross-Domain Reach | 4.6/5 | 3.8/5 |
| Privacy & Consent-Native Design | 3.8/5 | 3.6/5 |
| Prebid/SSP Integration & Signal Distribution | 4.5/5 | 3.5/5 |
| Cookieless Determinism & Stability | 4.2/5 | 3.8/5 |
| Publisher Data Enrichment & Segmentation | 3.2/5 | 3.2/5 |
| Ad Rate Lift & Monetization Impact | 3.5/5 | 3.6/5 |
| Implementation & Technical Debt | 2.2/5 | 3.0/5 |
| Transparency & Reporting | 3.0/5 | 2.5/5 |
| Pricing Model (CPM / Take Rate) | 4.0/5 | 2.5/5 |
| Support & Documentation | 3.4/5 | 2.2/5 |
| Strengths | ✓ Free for publishers ✓ Wide SSP and DSP support | ✓ Publisher owns the graph; no proprietary ID lock-in ✓ High reported resolve rate (99.69% over 90 days) |
| Limitations | ✗ Domain review and site-wide ATS.js deployment required ✗ Only covers authenticated users | ✗ Pricing not published ✗ Reporting features not detailed |
LiveRamp RampID
3.8
Rating
★ 3.8/5
Pricing
ATS is free for publishers; costs are built into the buy side.
Platform
Identity graph
Scores
Match Rate & Cross-Domain Reach
4.6
Privacy & Consent-Native Design
3.8
Prebid/SSP Integration & Signal Distribution
4.5
Cookieless Determinism & Stability
4.2
Publisher Data Enrichment & Segmentation
3.2
Ad Rate Lift & Monetization Impact
3.5
Implementation & Technical Debt
2.2
Transparency & Reporting
3.0
Pricing Model (CPM / Take Rate)
4.0
Support & Documentation
3.4
Strengths
✓ Free for publishers
✓ Wide SSP and DSP support
Limitations
✗ Domain review and site-wide ATS.js deployment required
✗ Only covers authenticated users
Optable
3.4
Rating
★ 3.4/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Identity and data collaboration platform
Scores
Match Rate & Cross-Domain Reach
3.8
Privacy & Consent-Native Design
3.6
Prebid/SSP Integration & Signal Distribution
3.5
Cookieless Determinism & Stability
3.8
Publisher Data Enrichment & Segmentation
3.2
Ad Rate Lift & Monetization Impact
3.6
Implementation & Technical Debt
3.0
Transparency & Reporting
2.5
Pricing Model (CPM / Take Rate)
2.5
Support & Documentation
2.2
Strengths
✓ Publisher owns the graph; no proprietary ID lock-in
✓ High reported resolve rate (99.69% over 90 days)
Limitations
✗ Pricing not published
✗ Reporting features not detailed
