Up to 4 at once.
| Criteria | Assertive Yield | Setupad |
|---|---|---|
| Weighted Score | 3.7/5 | 4.2/5 |
| Pricing | Custom pricing; contact the vendor for a quote. | Self-Serve: fixed €0.05 CPM fee, replacing a 20% revenue-share commission. Managed AdOps support and consultations are available; contact the vendor for terms. |
| Platform Type | Revenue analytics platform | Yield optimisation platform |
| Yield Uplift & RPM Growth | 4.2/5 | 3.8/5 |
| Auction Setup & Bidder Coverage | 4.2/5 | 4.2/5 |
| Revenue Reporting & Forecasting | 4.4/5 | 3.8/5 |
| Inventory Control & Demand Visibility | 4.0/5 | 4.0/5 |
| Integration Effort & Ad-Ops Workload | 4.0/5 | 3.8/5 |
| Direct Demand & Partner Quality | 2.5/5 | 3.5/5 |
| Page Speed & Core Web Vitals | 4.0/5 | 3.6/5 |
| Consent & Privacy Readiness | 2.2/5 | 3.8/5 |
| Published Pricing & Revenue Share | 1.5/5 | 4.0/5 |
| Onboarding & Ongoing Support | 3.8/5 | 3.5/5 |
| Strengths | ✓ No-code control of bidders, CMPs, video players and refresh logic ✓ Real-time reporting ties layout and vendor changes directly to session RPM | ✓ Publisher keeps stack ownership and is paid directly by SSPs ✓ Published fixed €0.05 CPM pricing instead of a revenue share |
| Limitations | ✗ No published pricing; access is demo-led ✗ Brings no demand of its own, so revenue depends on the publisher's SSP relationships | ✗ Requires the publisher's own Google Ad Manager account ✗ Fixed CPM fee applies even on low-value impressions |
Assertive Yield
3.7
Rating
★ 3.7/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Revenue analytics platform
Scores
Yield Uplift & RPM Growth
4.2
Auction Setup & Bidder Coverage
4.2
Revenue Reporting & Forecasting
4.4
Inventory Control & Demand Visibility
4.0
Integration Effort & Ad-Ops Workload
4.0
Direct Demand & Partner Quality
2.5
Page Speed & Core Web Vitals
4.0
Consent & Privacy Readiness
2.2
Published Pricing & Revenue Share
1.5
Onboarding & Ongoing Support
3.8
Strengths
✓ No-code control of bidders, CMPs, video players and refresh logic
✓ Real-time reporting ties layout and vendor changes directly to session RPM
Limitations
✗ No published pricing; access is demo-led
✗ Brings no demand of its own, so revenue depends on the publisher's SSP relationships
Setupad
4.2
Rating
★ 4.2/5
Pricing
Self-Serve: fixed €0.05 CPM fee, replacing a 20% revenue-share commission. Managed AdOps support and consultations are available; contact the vendor for terms.
Platform
Yield optimisation platform
Scores
Yield Uplift & RPM Growth
3.8
Auction Setup & Bidder Coverage
4.2
Revenue Reporting & Forecasting
3.8
Inventory Control & Demand Visibility
4.0
Integration Effort & Ad-Ops Workload
3.8
Direct Demand & Partner Quality
3.5
Page Speed & Core Web Vitals
3.6
Consent & Privacy Readiness
3.8
Published Pricing & Revenue Share
4.0
Onboarding & Ongoing Support
3.5
Strengths
✓ Publisher keeps stack ownership and is paid directly by SSPs
✓ Published fixed €0.05 CPM pricing instead of a revenue share
Limitations
✗ Requires the publisher's own Google Ad Manager account
✗ Fixed CPM fee applies even on low-value impressions
