Up to 4 at once.
| Criteria | Assertive Yield | OKO |
|---|---|---|
| Weighted Score | 3.7/5 | 3.2/5 |
| Pricing | Custom pricing; contact the vendor for a quote. | Revenue share, reported at 15% of revenue from the subsidiary AdX account; confirm terms with the vendor. |
| Platform Type | Revenue analytics platform | Managed monetization |
| Yield Uplift & RPM Growth | 4.2/5 | 3.2/5 |
| Auction Setup & Bidder Coverage | 4.2/5 | 3.2/5 |
| Revenue Reporting & Forecasting | 4.4/5 | 2.0/5 |
| Inventory Control & Demand Visibility | 4.0/5 | 2.0/5 |
| Integration Effort & Ad-Ops Workload | 4.0/5 | 3.2/5 |
| Direct Demand & Partner Quality | 2.5/5 | 3.4/5 |
| Page Speed & Core Web Vitals | 4.0/5 | 2.5/5 |
| Consent & Privacy Readiness | 2.2/5 | 2.5/5 |
| Published Pricing & Revenue Share | 1.5/5 | 2.8/5 |
| Onboarding & Ongoing Support | 3.8/5 | 2.8/5 |
| Strengths | ✓ No-code control of bidders, CMPs, video players and refresh logic ✓ Real-time reporting ties layout and vendor changes directly to session RPM | ✓ Access to AdX demand without building a programmatic stack ✓ Light integration: ads.txt lines, header code and ad units |
| Limitations | ✗ No published pricing; access is demo-led ✗ Brings no demand of its own, so revenue depends on the publisher's SSP relationships | ✗ 2 million monthly page-view minimum ✗ Placements must be approved by OKO in advance |
Assertive Yield
3.7
Rating
★ 3.7/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Revenue analytics platform
Scores
Yield Uplift & RPM Growth
4.2
Auction Setup & Bidder Coverage
4.2
Revenue Reporting & Forecasting
4.4
Inventory Control & Demand Visibility
4.0
Integration Effort & Ad-Ops Workload
4.0
Direct Demand & Partner Quality
2.5
Page Speed & Core Web Vitals
4.0
Consent & Privacy Readiness
2.2
Published Pricing & Revenue Share
1.5
Onboarding & Ongoing Support
3.8
Strengths
✓ No-code control of bidders, CMPs, video players and refresh logic
✓ Real-time reporting ties layout and vendor changes directly to session RPM
Limitations
✗ No published pricing; access is demo-led
✗ Brings no demand of its own, so revenue depends on the publisher's SSP relationships
OKO
3.2
Rating
★ 3.0/5
Pricing
Revenue share, reported at 15% of revenue from the subsidiary AdX account; confirm terms with the vendor.
Platform
Managed monetization
Scores
Yield Uplift & RPM Growth
3.2
Auction Setup & Bidder Coverage
3.2
Revenue Reporting & Forecasting
2.0
Inventory Control & Demand Visibility
2.0
Integration Effort & Ad-Ops Workload
3.2
Direct Demand & Partner Quality
3.4
Page Speed & Core Web Vitals
2.5
Consent & Privacy Readiness
2.5
Published Pricing & Revenue Share
2.8
Onboarding & Ongoing Support
2.8
Strengths
✓ Access to AdX demand without building a programmatic stack
✓ Light integration: ads.txt lines, header code and ad units
Limitations
✗ 2 million monthly page-view minimum
✗ Placements must be approved by OKO in advance
