Up to 4 at once.
| Criteria | FirstImpression.io | Setupad |
|---|---|---|
| Weighted Score | 3.3/5 | 4.2/5 |
| Pricing | Custom pricing; contact the vendor for a quote. | Self-Serve: fixed €0.05 CPM fee, replacing a 20% revenue-share commission. Managed AdOps support and consultations are available; contact the vendor for terms. |
| Platform Type | Yield optimisation platform | Yield optimisation platform |
| Yield Uplift & RPM Growth | 3.6/5 | 3.8/5 |
| Auction Setup & Bidder Coverage | 2.5/5 | 4.2/5 |
| Revenue Reporting & Forecasting | 2.5/5 | 3.8/5 |
| Inventory Control & Demand Visibility | 3.0/5 | 4.0/5 |
| Integration Effort & Ad-Ops Workload | 4.0/5 | 3.8/5 |
| Direct Demand & Partner Quality | 2.5/5 | 3.5/5 |
| Page Speed & Core Web Vitals | 2.5/5 | 3.6/5 |
| Consent & Privacy Readiness | 2.5/5 | 3.8/5 |
| Published Pricing & Revenue Share | 1.5/5 | 4.0/5 |
| Onboarding & Ongoing Support | 3.5/5 | 3.5/5 |
| Strengths | ✓ One tag covers every ad product, keeping ad-ops work light ✓ Vendor builds the ad products, so no coding is needed in-house | ✓ Publisher keeps stack ownership and is paid directly by SSPs ✓ Published fixed €0.05 CPM pricing instead of a revenue share |
| Limitations | ✗ Only accepts publishers with at least 5 million monthly page views ✗ No published pricing or revenue-share terms | ✗ Requires the publisher's own Google Ad Manager account ✗ Fixed CPM fee applies even on low-value impressions |
FirstImpression.io
3.3
Rating
★ 3.3/5
Pricing
Custom pricing; contact the vendor for a quote.
Platform
Yield optimisation platform
Scores
Yield Uplift & RPM Growth
3.6
Auction Setup & Bidder Coverage
2.5
Revenue Reporting & Forecasting
2.5
Inventory Control & Demand Visibility
3.0
Integration Effort & Ad-Ops Workload
4.0
Direct Demand & Partner Quality
2.5
Page Speed & Core Web Vitals
2.5
Consent & Privacy Readiness
2.5
Published Pricing & Revenue Share
1.5
Onboarding & Ongoing Support
3.5
Strengths
✓ One tag covers every ad product, keeping ad-ops work light
✓ Vendor builds the ad products, so no coding is needed in-house
Limitations
✗ Only accepts publishers with at least 5 million monthly page views
✗ No published pricing or revenue-share terms
Setupad
4.2
Rating
★ 4.2/5
Pricing
Self-Serve: fixed €0.05 CPM fee, replacing a 20% revenue-share commission. Managed AdOps support and consultations are available; contact the vendor for terms.
Platform
Yield optimisation platform
Scores
Yield Uplift & RPM Growth
3.8
Auction Setup & Bidder Coverage
4.2
Revenue Reporting & Forecasting
3.8
Inventory Control & Demand Visibility
4.0
Integration Effort & Ad-Ops Workload
3.8
Direct Demand & Partner Quality
3.5
Page Speed & Core Web Vitals
3.6
Consent & Privacy Readiness
3.8
Published Pricing & Revenue Share
4.0
Onboarding & Ongoing Support
3.5
Strengths
✓ Publisher keeps stack ownership and is paid directly by SSPs
✓ Published fixed €0.05 CPM pricing instead of a revenue share
Limitations
✗ Requires the publisher's own Google Ad Manager account
✗ Fixed CPM fee applies even on low-value impressions
