AWS Clean Rooms vs Permutive

Side by side on the same benchmark criteria.

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Criteria	AWS Clean Rooms	Permutive
Weighted Score	2.5/5	3.8/5
Pricing	Pay as you go: SQL compute at $2.00 per CRPU-hour (60-second minimum), with PySpark, ML and entity resolution priced separately; no free tier.	Revenue share or subscription
Platform Type	Clean room	Data collaboration platform
Privacy & Regulatory Compliance (GDPR/CCPA)	4.5/5	4.6/5
Identity & Matching Quality	3.5/5	4.2/5
Publisher Data Control & Governance	4.2/5	4.0/5
Interoperability & Partner Network	3.0/5	3.8/5
Query & Analytics Flexibility	3.5/5	3.2/5
Activation & Audience Export	2.5/5	4.1/5
Integration & Onboarding Effort	2.8/5	2.8/5
Cost & Commercial Model	2.0/5	2.5/5
Reporting & Measurement Depth	2.2/5	2.9/5
Strengths	✓ Strong privacy controls with auditable analysis logs ✓ Flexible analysis with SQL, PySpark or custom ML
Limitations	✗ Requires AWS expertise and configuration ✗ No publisher-specific features or reporting out of the box

AWS Clean Rooms

2.5

Rating

★ 2.5/5

Pricing

Pay as you go: SQL compute at $2.00 per CRPU-hour (60-second minimum), with PySpark, ML and entity resolution priced separately; no free tier.

Platform

Clean room

Scores

Privacy & Regulatory Compliance (GDPR/CCPA)

4.5

Identity & Matching Quality

3.5

Publisher Data Control & Governance

4.2

Interoperability & Partner Network

3.0

Query & Analytics Flexibility

3.5

Activation & Audience Export

2.5

Integration & Onboarding Effort

2.8

Cost & Commercial Model

2.0

Reporting & Measurement Depth

2.2

Strengths

✓ Strong privacy controls with auditable analysis logs

✓ Flexible analysis with SQL, PySpark or custom ML

Limitations

✗ Requires AWS expertise and configuration

✗ No publisher-specific features or reporting out of the box

Permutive

3.8