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At a glance

  • Admitad scores 3.0/5 and Impact scores 3.9/5 in Benchmark Grid's independent affiliate networks benchmark, both assessed on the same 10 criteria.
  • The widest gaps are disclosure & compliance tools (Admitad 2.5, Impact 4.4) and reporting & api (Admitad 3.0, Impact 4.7); they are within 0.3 on 3 of 10 criteria.
  • Admitad is built for small and mid-market publishers; Impact for mid-market and enterprise.
  • On total cost of ownership Admitad scores 3.7 and Impact 4.2 (higher means better value, not a lower price).
  • In our tracking 0 publishers use Admitad and 3 use Impact.
  • Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.

Where they differ

Impact is stronger on disclosure & compliance tools (4.4 vs 2.5), reporting & API (4.7 vs 3.0), merchant & programme coverage (4.6 vs 3.2) and tracking accuracy & attribution (4.7 vs 3.5).

Which one fits

Choose Admitad if…

  • You publish at small and mid-market scale.

Choose Impact if…

  • You publish at mid-market and enterprise scale.
  • You weight disclosure & compliance tools, reporting & API and merchant & programme coverage heavily — Impact leads on those in this benchmark.

Also weighing these

The nearest-scored tools to Admitad and Impact in this benchmark, listed A to Z.

All 12 scored tools are in Best Affiliate Networks for Publishers.

Who uses them

Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.

Admitad · 0

No publisher adoption verified yet.

Head to head

CriterionAdmitadImpact
Commission rates & payout terms14% of capability3.03.2
Merchant & programme coverage14% of capability3.24.6
Tracking accuracy & attribution14% of capability3.54.7
Link automation & commerce content tools12% of capability3.84.8
Payment reliability & thresholds10% of capability2.82.8
Reporting & API10% of capability3.04.7
Product feeds & price comparison8% of capability3.64.5
Disclosure & compliance tools6% of capability2.54.4
Integration6% of capability3.54.2
Publisher approval & programme access6% of capability3.53.8
Capability45% of composite3.34.2
Publisher fit40% of composite2.53.5
Total cost of ownership15% of composite3.74.2

Cost of ownership

Sub-scoreAdmitadImpact
Pricing transparency3.04.3
Entry cost4.84.8
Implementation cost3.54.0
Hidden-fee risk3.03.5
Ongoing cost4.04.3

Admitad pricing

Free for publishers; advertiser pricing on request.

Impact pricing

Free for publishers and partners to join; brand plans are Starter $30/mo + 2.5% of revenue, Essentials $500/mo, Pro $2,500/mo and Enterprise $10,000/mo.

What users say

Admitad

5 positive · 12 neutral · 5 negative

Impact

0 positive · 0 neutral · 1 negative

Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.

Admitad scores 3.0 and Impact scores 3.9 in Benchmark Grid's independent Best Affiliate Networks for Publishers benchmark (benchmarkgrid.com/vs/admitad/impact, verified Oct 19, 2026)

Common questions

How do Admitad and Impact differ?

Impact is stronger on disclosure & compliance tools (4.4 vs 2.5), reporting & API (4.7 vs 3.0), merchant & programme coverage (4.6 vs 3.2) and tracking accuracy & attribution (4.7 vs 3.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.

Which is cheaper, Admitad or Impact?

On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Admitad scores 3.7/5 and Impact scores 4.2/5. A higher score means better value, not a lower sticker price.

How are these scores calculated?

Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.

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Both tools are scored in Best Affiliate Networks for Publishers. See alternatives to Admitad or alternatives to Impact.

Weighing a third option? Add a tool to this comparison.

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