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At a glance

  • Admitad scores 3.0/5 and Stay22 scores 3.8/5 in Benchmark Grid's independent affiliate networks benchmark, both assessed on the same 10 criteria.
  • The widest gaps are payment reliability & thresholds (Admitad 2.8, Stay22 3.9) and link automation & commerce content tools (Admitad 3.8, Stay22 4.6); they are within 0.3 on 3 of 10 criteria.
  • Both are built for small and mid-market publishers.
  • On total cost of ownership Admitad scores 3.7 and Stay22 4.6 (higher means better value, not a lower price).
  • In our tracking 0 publishers use Admitad and 12 use Stay22.
  • Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.

Where they differ

Admitad is stronger on disclosure & compliance tools (2.5 vs 1.8) and reporting & API (3.0 vs 2.4).

Stay22 is stronger on payment reliability & thresholds (3.9 vs 2.8) and link automation & commerce content tools (4.6 vs 3.8).

Which one fits

Choose Admitad if…

  • You publish at small and mid-market scale.
  • You weight disclosure & compliance tools, reporting & API and publisher approval & programme access heavily — Admitad leads on those in this benchmark.

Choose Stay22 if…

  • You publish at small and mid-market scale.
  • You weight payment reliability & thresholds, link automation & commerce content tools and merchant & programme coverage heavily — Stay22 leads on those in this benchmark.

Also weighing these

The nearest-scored tools to Admitad and Stay22 in this benchmark, listed A to Z.

All 12 scored tools are in Best Affiliate Networks for Publishers.

Who uses them

Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.

Head to head

CriterionAdmitadStay22
Commission rates & payout terms14% of capability3.03.4
Merchant & programme coverage14% of capability3.23.8
Tracking accuracy & attribution14% of capability3.53.2
Link automation & commerce content tools12% of capability3.84.6
Payment reliability & thresholds10% of capability2.83.9
Reporting & API10% of capability3.02.4
Product feeds & price comparison8% of capability3.63.5
Disclosure & compliance tools6% of capability2.51.8
Integration6% of capability3.53.5
Publisher approval & programme access6% of capability3.53.0
Capability45% of composite3.33.4
Publisher fit40% of composite2.54.0
Total cost of ownership15% of composite3.74.6

Cost of ownership

Sub-scoreAdmitadStay22
Pricing transparency3.04.5
Entry cost4.84.8
Implementation cost3.54.6
Hidden-fee risk3.04.7
Ongoing cost4.04.6

Admitad pricing

Free for publishers; advertiser pricing on request.

Stay22 pricing

Free to use for publishers; operates on a performance-based revenue-share model where creators earn a commission on completed bookings.

What users say

Admitad

5 positive · 12 neutral · 5 negative

Stay22

20 positive · 8 neutral · 5 negative

Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.

Admitad scores 3.0 and Stay22 scores 3.8 in Benchmark Grid's independent Best Affiliate Networks for Publishers benchmark (benchmarkgrid.com/vs/admitad/stay22, verified Oct 19, 2026)

Common questions

How do Admitad and Stay22 differ?

Admitad is stronger on disclosure & compliance tools (2.5 vs 1.8) and reporting & API (3.0 vs 2.4). Stay22 is stronger on payment reliability & thresholds (3.9 vs 2.8) and link automation & commerce content tools (4.6 vs 3.8). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.

Which is cheaper, Admitad or Stay22?

On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Admitad scores 3.7/5 and Stay22 scores 4.6/5. A higher score means better value, not a lower sticker price.

How are these scores calculated?

Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.

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Both tools are scored in Best Affiliate Networks for Publishers. See alternatives to Admitad or alternatives to Stay22.

Weighing a third option? Add a tool to this comparison.

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Other head-to-heads publishers look at in Best Affiliate Networks for Publishers.

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