Amazon Associates vs Stay22
Amazon Associates
The world's largest affiliate marketing program providing creators and publishers global product monetization
Publishers using it: 14 · incl. OnlineBookClub, TechCrunch, BroadwayWorld
Stay22
AI-powered monetization platform helping publishers and creators turn travel intent into booking revenue.
Publishers using it: 12 · incl. Liverpool Echo, Lonely Planet, Daily Mirror
Last verified Oct 19, 2026
At a glance
- Amazon Associates scores 4.0/5 and Stay22 scores 3.8/5 in Benchmark Grid's independent affiliate networks benchmark, both assessed on the same 10 criteria.
- The widest gaps are reporting & api (Amazon Associates 4.4, Stay22 2.4) and disclosure & compliance tools (Amazon Associates 3.5, Stay22 1.8); they are within 0.3 on 4 of 10 criteria.
- Both are built for small and mid-market publishers.
- On total cost of ownership Amazon Associates scores 4.2 and Stay22 4.6 (higher means better value, not a lower price).
- In our tracking 14 publishers use Amazon Associates and 12 use Stay22.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
Amazon Associates is stronger on reporting & API (4.4 vs 2.4), disclosure & compliance tools (3.5 vs 1.8) and merchant & programme coverage (4.9 vs 3.8).
Stay22 is stronger on commission rates & payout terms (3.4 vs 2.2).
Which one fits
Choose Amazon Associates if…
- You publish at small and mid-market scale.
- You weight reporting & API, disclosure & compliance tools and merchant & programme coverage heavily — Amazon Associates leads on those in this benchmark.
Choose Stay22 if…
- You publish at small and mid-market scale.
- You weight commission rates & payout terms, payment reliability & thresholds and link automation & commerce content tools heavily — Stay22 leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Amazon Associates and Stay22 in this benchmark, listed A to Z.
- 3.8AwinA global affiliate marketing platform connecting publishers with diverse advertisers to drive performanceRead review
- 3.7CJ.comA global affiliate marketing network connecting publishers with premium brand advertisersRead review
- 3.9ImpactComprehensive partnership management platform for automating affiliate, influencer, and creator growthRead review
- 3.8RakutenA global performance marketing network connecting brands with premium publishers via affiliate and media solutions, in a strategic alliance with impact.com (April 2026).Read review
All 12 scored tools are in Best Affiliate Networks for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Head to head
| Criterion | Amazon Associates | Stay22 |
|---|---|---|
| Commission rates & payout terms14% of capability | 2.2 | 3.4 |
| Merchant & programme coverage14% of capability | 4.9 | 3.8 |
| Tracking accuracy & attribution14% of capability | 4.2 | 3.2 |
| Link automation & commerce content tools12% of capability | 4.5 | 4.6 |
| Payment reliability & thresholds10% of capability | 3.8 | 3.9 |
| Reporting & API10% of capability | 4.4 | 2.4 |
| Product feeds & price comparison8% of capability | 4.3 | 3.5 |
| Disclosure & compliance tools6% of capability | 3.5 | 1.8 |
| Integration6% of capability | 3.8 | 3.5 |
| Publisher approval & programme access6% of capability | 3.0 | 3.0 |
| Capability45% of composite | 3.9 | 3.4 |
| Publisher fit40% of composite | 4.0 | 4.0 |
| Total cost of ownership15% of composite | 4.2 | 4.6 |
Cost of ownership
| Sub-score | Amazon Associates | Stay22 |
|---|---|---|
| Pricing transparency | 4.3 | 4.5 |
| Entry cost | 4.4 | 4.8 |
| Implementation cost | 4.0 | 4.6 |
| Hidden-fee risk | 4.4 | 4.7 |
| Ongoing cost | 3.9 | 4.6 |
Amazon Associates pricing
Free to join; performance-based commission model with rates typically between 1% and 20% depending on product category.
Stay22 pricing
Free to use for publishers; operates on a performance-based revenue-share model where creators earn a commission on completed bookings.
What users say
Amazon Associates
25 positive · 23 neutral · 14 negative
Stay22
20 positive · 8 neutral · 5 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Amazon Associates scores 4.0 and Stay22 scores 3.8 in Benchmark Grid's independent Best Affiliate Networks for Publishers benchmark (benchmarkgrid.com/vs/amazon-associates/stay22, verified Oct 19, 2026)
Common questions
How do Amazon Associates and Stay22 differ?
Amazon Associates is stronger on reporting & API (4.4 vs 2.4), disclosure & compliance tools (3.5 vs 1.8) and merchant & programme coverage (4.9 vs 3.8). Stay22 is stronger on commission rates & payout terms (3.4 vs 2.2). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Amazon Associates or Stay22?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Amazon Associates scores 4.2/5 and Stay22 scores 4.6/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Affiliate Networks for Publishers. See alternatives to Amazon Associates or alternatives to Stay22.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Affiliate Networks for Publishers
Every scored tool in Best Affiliate Networks for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Affiliate Networks for Publishers.
