Head to head · Best Ad Networks for Publishers
Amazon Publisher Services (APS) vs Publift
Amazon Publisher Services (APS) and Publift score within 0.2 of each other, so the decision comes down to fit rather than quality.
| Criterion | Amazon Publisher Services (APS)Strong Choice | PubliftStrong Choice |
|---|---|---|
| Overall score | 3.8 | 3.9 |
| Capability45% of composite | 3.7 | 3.8 |
| Publisher fit40% of composite | 4.5 | 4.5 |
| Total cost of ownership15% of composite | 2.3 | 2.8— higher score for Publift |
| Best for | Mid-Market, Enterprise | Mid-Market, Enterprise |
| Pricing | Revenue share, rate not publicly disclosed | Operates on a revenue share model, typically an 80/20 split (80% to the publisher). Minimum requirements include 500,000 monthly pageviews or $2,000 in monthly ad revenue. |
Amazon Publisher Services (APS)
- Direct access to Amazon advertiser demand
- Server-side setup can reduce page latency
- Backed by Amazon's infrastructure
- Limited transparency into fee structure
- Primarily benefits publishers with scale for Amazon demand
Publift
- Publishers typically see 40-70% revenue uplift from managed header bidding
- Google Certified Publishing Partner and committed support
- No lock-in contracts
- Best suited for traffic from Tier 1 regions
- Revenue share model for some publishers is less attractive compared with fixed-fee alternatives
Common questions
Is Amazon Publisher Services (APS) or Publift better?
Amazon Publisher Services (APS) and Publift score within 0.2 of each other, so the decision comes down to fit rather than quality. Amazon Publisher Services (APS) scores 3.8/5 and Publift scores 3.9/5 on Benchmark Grid's independent assessment. Scores are set editorially by SODP against published criteria and cannot be purchased.
Which is cheaper, Amazon Publisher Services (APS) or Publift?
On total cost of ownership — which covers pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Amazon Publisher Services (APS) scores 2.3/5 and Publift scores 2.8/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed across 12 criteria grouped into Capability (45% of the composite), Publisher Fit (40%) and Total Cost of Ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or rankings.
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Both tools are scored in Best Ad Networks for Publishers. See alternatives to Amazon Publisher Services (APS) or alternatives to Publift.
