AP Video (AP Newsroom) vs Shutterstock Editorial
AP Video (AP Newsroom)
Broadcast and digital video from the AP
Publishers using it: 5 · incl. Le Figaro, StringersHub
Shutterstock Editorial
Editorial video and image licensing at scale
Publishers using it: 3
Last verified Nov 12, 2026
At a glance
- AP Video (AP Newsroom) scores 3.5/5 and Shutterstock Editorial scores 2.9/5 in Benchmark Grid's independent video licensing & syndication platforms benchmark, both assessed on the same 9 criteria.
- The widest gaps are delivery & integration workflow (AP Video (AP Newsroom) 3.8, Shutterstock Editorial 2.8) and metadata & discoverability (AP Video (AP Newsroom) 4.0, Shutterstock Editorial 3.0); they are within 0.3 on 1 of 9 criteria.
- AP Video (AP Newsroom) is built for mid-market and enterprise publishers; Shutterstock Editorial for small, mid-market and enterprise.
- On total cost of ownership AP Video (AP Newsroom) scores 1.9 and Shutterstock Editorial 2.5 (higher means better value, not a lower price).
- In our tracking 5 publishers use AP Video (AP Newsroom) and 3 use Shutterstock Editorial.
- Scores last verified 12 Nov 2026. Vendors cannot pay for a score or a position.
Where they differ
AP Video (AP Newsroom) is stronger on delivery & Integration Workflow (3.8 vs 2.8), metadata & Discoverability (4.0 vs 3.0), support & Rights Clearance (3.5 vs 2.5) and editorial Quality & Exclusivity (4.4 vs 3.5).
Which one fits
Choose AP Video (AP Newsroom) if…
- You publish at mid-market and enterprise scale.
- You weight delivery & Integration Workflow, metadata & Discoverability and support & Rights Clearance heavily — AP Video (AP Newsroom) leads on those in this benchmark.
Choose Shutterstock Editorial if…
- You publish at small, mid-market and enterprise scale.
- You weight pricing & Licensing Models heavily — Shutterstock Editorial leads on it in this benchmark.
Also weighing these
The nearest-scored tools to AP Video (AP Newsroom) and Shutterstock Editorial in this benchmark, listed A to Z.
- 3.2Bloomberg Media DistributionBusiness and markets video licensingRead review
- 3.2Getty Images Editorial VideoPremium licensed editorial and archive videoRead review
- 3.3NewsflareLicensed eyewitness video marketplaceRead review
- 3.4StoryfulVerified UGC sourcing and licensing for newsroomsRead review
All 8 scored tools are in Best Video Licensing & Syndication Platforms for Publishers.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
AP Video (AP Newsroom) · 5
Shutterstock Editorial · 3
Head to head
| Criterion | AP Video (AP Newsroom) | Shutterstock Editorial |
|---|---|---|
| Content Breadth & Licensing Rights16% of capability | 4.6 | 4.2 |
| Publisher Rights & Territory Coverage14% of capability | 4.5 | 3.8 |
| Delivery & Integration Workflow12% of capability | 3.8 | 2.8 |
| Editorial Quality & Exclusivity12% of capability | 4.4 | 3.5 |
| Metadata & Discoverability10% of capability | 4.0 | 3.0 |
| Pricing & Licensing Models10% of capability | 2.8 | 3.2 |
| Speed & Live Coverage10% of capability | 4.2 | 3.5 |
| Analytics & Usage Reporting8% of capability | 2.5 | 2.5 |
| Support & Rights Clearance8% of capability | 3.5 | 2.5 |
| Capability45% of composite | 3.9 | 3.3 |
| Publisher fit40% of composite | 3.5 | 2.5 |
| Total cost of ownership15% of composite | 1.9 | 2.5 |
Cost of ownership
| Sub-score | AP Video (AP Newsroom) | Shutterstock Editorial |
|---|---|---|
| Pricing transparency | 1.0 | 1.0 |
| Entry cost | 1.0 | 2.5 |
| Implementation cost | 1.5 | 3.5 |
| Hidden-fee risk | 3.0 | 3.0 |
| Ongoing cost | 3.0 | 2.5 |
AP Video (AP Newsroom) pricing
Custom pricing; contact the vendor for a quote.
Shutterstock Editorial pricing
Subscription or per-asset
What users say
AP Video (AP Newsroom)
1 positive · 3 neutral · 1 negative
Shutterstock Editorial
1 positive · 10 neutral · 4 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
AP Video (AP Newsroom) scores 3.5 and Shutterstock Editorial scores 2.9 in Benchmark Grid's independent Best Video Licensing & Syndication Platforms for Publishers benchmark (benchmarkgrid.com/vs/ap-video-hub/shutterstock-editorial, verified Nov 12, 2026)
Common questions
How do AP Video (AP Newsroom) and Shutterstock Editorial differ?
AP Video (AP Newsroom) is stronger on delivery & Integration Workflow (3.8 vs 2.8), metadata & Discoverability (4.0 vs 3.0), support & Rights Clearance (3.5 vs 2.5) and editorial Quality & Exclusivity (4.4 vs 3.5). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, AP Video (AP Newsroom) or Shutterstock Editorial?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — AP Video (AP Newsroom) scores 1.9/5 and Shutterstock Editorial scores 2.5/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (9 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Video Licensing & Syndication Platforms for Publishers. See alternatives to AP Video (AP Newsroom) or alternatives to Shutterstock Editorial.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Video Licensing & Syndication Platforms for Publishers
Every scored tool in Best Video Licensing & Syndication Platforms for Publishers, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Video Licensing & Syndication Platforms for Publishers.
